Case Studies
Read about our client experiences and successes. Our ability to conduct concept testing can be local, regional or global in scale.
![](https://www.sotech.com/wp-content/uploads/2020/11/tiktokapp-scaled-1.jpg)
MaxDiff Analysis
Understanding TikTok Users
TikTok needed insights into their users as their app saw worldwide growth.
learn more![Chick-fil-A storefront](https://www.sotech.com/wp-content/uploads/2022/09/shutterstock_1770781607-scaled.jpg)
Choice-Based Research Exercises
Innovating Chick-fil-A's Menu Through Choice-Based Exercises
Helping Chick-fil-A Innovate Chargrilled Chicken.
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