SOCRATIC PROVIDES BEST-IN-CLASS SOLUTIONS FOR IDEA AND CONCEPT TESTING
Learn more below about our Foundations, how we Engage with research respondents for better feedback and how we Measure ideas for better decision-making.
SOCRATIC PROVIDES BEST-IN-CLASS SOLUTIONS FOR IDEA AND CONCEPT TESTING
Learn more below about our Foundations, how we Engage with research respondents for better feedback and how we Measure ideas for better decision-making.
FOUNDATIONS
Good decision-making starts with a solid base.
ENGAGE
Consumers must be able to understand an idea to fairly evaluate it.
MEASURE
Innovate to innovate. Dynamic methodologies will get you there.
CONCEPT TESTING PROGRAMS
Socratic offers concept testing solutions to meet your specific needs.
Quick Turn Concept Testing
Get a repeatable concept testing program for fast implementation and rapid decision making.
Custom Concept Testing
Work closely with our team when a more complex and consultative approach is required.
CASE STUDIES
Read about our client experiences and successes. Our ability to conduct concept testing can be local, regional or global in scale.
MaxDiff Analysis
Understanding TikTok Users
TikTok needed insights into their users as their app saw worldwide growth.
Choice-Based Research Exercises
Innovating Chick-fil-A's Menu Through Choice-Based Exercises
Helping Chick-fil-A Innovate Chargrilled Chicken.
WHO WE ARE
Socratic is a unique blend of professional researchers and technical specialists.
Reach out to discuss your idea and concept testing needs for:
- Idea Screening
- Concept Testing
- Message Testing
- Package Design
- Competitor Analysis Testing
- Channel Testing
- Value Proposition Testing
- Name & Logo Testing
- Brand Decisions
- Pricing Decisions
- Digital Experience Testing
- Reasons-to-Believe Testing
Or any other research that requires presenting an idea and asking consumers for their opinions.