SOCRATIC PROVIDES BEST-IN-CLASS SOLUTIONS FOR IDEA AND CONCEPT TESTING

Learn more below about our Foundations, how we Engage with research respondents for better feedback and how we Measure ideas for better decision-making.

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SOCRATIC PROVIDES BEST-IN-CLASS SOLUTIONS FOR IDEA AND CONCEPT TESTING

Learn more below about our Foundations, how we Engage with research respondents for better feedback and how we Measure ideas for better decision-making.

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FOUNDATIONS

Good decision-making starts with a solid base.

Data Quality Is Mission Critical

Protect Your Intellectual Property

Complimentary Online Benchmarking Dashboard

Certified Data Security & Infrastructure
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ENGAGE

Engage magnifying glass

Consumers must be able to understand an idea to fairly evaluate it.

Visualization, Contextualization & Interaction

Customized Concept Environments

Interactive Measurement

Better Open End Feedback

MEASURE

Innovate to innovate. Dynamic methodologies will get you there.

Socratic Engagement Opportunity Index™

Choice Designs For Concept Testing

AI-Powered Text Science for Concept Testing
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CONCEPT TESTING PROGRAMS

Socratic offers concept testing solutions to meet your specific needs.

Quick Turn Concept Testing

Get a repeatable concept testing program for fast implementation and rapid decision making.

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Custom Concept Testing

Work closely with our team when a more complex and consultative approach is required. 

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CASE STUDIES

Read about our client experiences and successes. Our ability to conduct concept testing can be local, regional or global in scale.

MaxDiff Analysis

Understanding TikTok Users

TikTok needed insights into their users as their app saw worldwide growth.

Choice-Based Research Exercises

Innovating Chick-fil-A's Menu Through Choice-Based Exercises

Helping Chick-fil-A Innovate Chargrilled Chicken.

WHO WE ARE

Socratic is a unique blend of professional researchers and technical specialists.
Reach out to discuss your idea and concept testing needs for:
  • Idea Screening
  • Concept Testing
  • Message Testing
  • Package Design
  • Competitor Analysis Testing
  • Channel Testing
  • Value Proposition Testing
  • Name & Logo Testing
  • Brand Decisions
  • Pricing Decisions
  • Digital Experience Testing
  • Reasons-to-Believe Testing

Or any other research that requires presenting an idea and asking consumers for their opinions.

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