Socratic’s Quick Turn Concept Testing

Tailored Feedback with No Limits

Get a repeatable concept testing program that will allow for fast implementation and rapid decision making.

Test any concept with fast, accurate design and quick results - in as little as 48 hours.

By offering a repeatable research program, our clients can execute faster on crucial decisions. Unlike the off-the-shelf survey tools, we support and consult throughout the process to ensure actionable and meaningful results.

Test Anyting

Build a Plan

Survey with Purpose

Alignment

Flexibility at all steps

TEST ANYThING

Messaging, Images, Ads, Products. They all can be tested!

Learn which concepts will perform best before you launch. With rapid testing, you can iterate your concepts to ensure you launch with your best option.

BUILD A PLAN

Create goals with confidence and data support.

Getting a roadmap of insights that can lead to a more informed and supported strategy can help get to decisions faster.

SURVEY WITH PURPOSE

Supported and consultative in the design, setup and launch.

We support and partner in the survey design so that the feedback and information is actionable.

ALIGNMENT

Align the insights with existing benchmarks and internal data.

The implementation and outcomes will sync with the internal data and insights on the concept so there is no starting over with new metrics.

FLEXIBILITY AT ALL STEPS

Configure to your needs without limit.

The goal is for you to adjust and repeat concept tests to arrive at the best options. By removing the limits to the number of tests and types of questions, answers can be attained more quickly.

BUILD A RELATIONSHIP

The relationship does not end once deliverables are shared – we are committed to our shared success.

Socratic hosts insights roundtables with other insights professionals.

Provides you insights from our internal omnibus.

Shares findings from our research-on-research efforts.

We strive to be your preferred partner.

Click here to help us explore what irreplaceable value means to you.

how it works

Consult and Setup

Get your survey up and running with a professional consultation. This gets your survey designed and loaded for use. This step includes:

Identification of samples and sizes

Creation of panel mix

Schedule of alerts

Review of screener and data files

Pre-build of survey banners

Report setup & design

Concept Testing Timeline

24 Hours Before Survey

Ready to test? Let us know a day in advance to assign resources and prep your survey.

Day 1 - Launch!

We finalize the concepts, update the pre-programmed survey, and QA the test links.

Once completed, the survey is live!

Day 2 Close

Data collection can be completed in as little as 48 hours from launch.

Findings and insights are pulled together for the final report.

Reporting and Insights

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Customized Metrics - Fast!

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No Limit

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The Concept Dashboard

Socratic’s Concept Dashboard allows for complete organization and reporting of your concept testing program.

Our Quick Turn Concept Testing allows for an idea to be placed in front of target audiences BEFORE it goes live and can be used to test almost ANY IDEA. The confidence of using the right words, colors, and designs can ensure the concept will be successful without risking budget, resources, or customer loyalty.

Common Uses For Concept Testing

Advertising Ideas

Feature Sets

Branding

Pricing Sensitivity

Messaging and Slogans

Package Design

Name Testing

New Products

New Logos

Website and Digital Layouts

Ready for Exceptional Insights?

Connect with us today to uncover the powerful possibilities for your marketing strategies.

We’ll reach out promptly to explore your research needs.

Setting Insights Higher

Socratic Technologies is a research-based consultancy that drives strategy and lifts brands. We believe in delivering high-touch client experiences as a cornerstone to providing irreplaceable value.