The more innovative and unfamiliar that a concept is, the more it requires these three elements before research respondents can understand and then fairly evaluate the concept. Socratic in-houses all resources to develop and present concepts in the best way possible from storyboards to videos to immersive environments.
Context helps research respondents better connect with ideas before they evaluate them. For example, placing concepts in the context of in-store / retail environments, menu boards for restaurants, virtual mailboxes for direct mail testing, web pages for UX, and mobile screens for app evaluations.
Socratic offers 30 years of experience in diagnostic concept measurement through online tools like Socratic Concept HighlighterSM, Socratic PerceptometerSM, Socratic CollageBuilderSM, Socratic Te-ScopeSM, and more.
The interactive nature of these survey tools fosters engagement. Ultimately leading to more comprehensive and valuable data and insights.
Deeper insights starts by allowing consumers to express themselves in natural conversation (not rating scales). Socratic recommends including audio or video capture as an option for respondents to provide open-end feedback.
This approach can be a valuable tool for companies striving to understand their customers on a more profound level, resulting in the ability to develop products and services while opting for knowledge-backed choices.