Socratic delivered insights that provided input to enhance acquisition and deepen TikTok’s strategies.
The insights improved the understanding of who is using the app, their primary reasons for using it, and experiences that led them to increase app usage.
TikTok saw the U.S. users grow over 5.5 times in less than an 18 month period, which elevated it to one of the world’s most downloaded apps.
Today, TikTok has over 80 million users in the U.S. who spend an average of 52 minutes a day watching and creating videos. In addition, 90% of TikTok’s users access the app daily.
Sources: https://www.businessofapps.com/data/tik-tok-statistics and https://www.tiktok.com