TikTok is the leading destination for short-form mobile video, and its mission is to inspire creativity and bring joy. The platform is a home for creative expression through videos that create a genuine, inspiring, and joyful experience.
In its early growth stages, TikTok was interested in better understanding who was signing up & using their platform as well as the reasons why. With this information, TikTok wanted to better target their acquisition strategies and tailor content strategy on the platform to drive deeper connections with their users.
For each unique archetype, Socratic profiled:
Socratic delivered insights that provided input to enhance acquisition and deepen TikTok’s strategies.
The insights improved the understanding of who is using the app, their primary reasons for using it, and experiences that led them to increase app usage.
TikTok saw the U.S. users grow over 5.5 times in less than an 18 month period, which elevated it to one of the world’s most downloaded apps.
Today, TikTok has over 80 million users in the U.S. who spend an average of 52 minutes a day watching and creating videos. In addition, 90% of TikTok’s users access the app daily.
Sources: https://www.businessofapps.com/data/tik-tok-statistics and https://www.tiktok.com
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