what we solve

Strategy Consulting

To know where to go, we must know where we are.

Strategy is about setting direction.

Some research partners are good at describing the current marketplace. Whereas, others are better at falling back on existing case studies and frameworks to make strategy recommendations. Yet, the best strategies come from a research partner who knows how to dissect a marketplace and apply customized solutions to reveal the path forward.

Socratic has developed its toolset and research approaches to more effectively understand how consumers feel about the marketplace and your brand.

Socratic also has the demonstrated expertise to apply modeling and advanced statistics in finding latent and unmet needs that will help better position your brand.

Having the right research partner is critical to setting direction and establishing a strategy.

Strategy Consulting Decisions

Brand Positioning

Learn how relevant and credible your company is with consumers and what sets you apart from your competition.

Equity Drivers

Identify the factors and influencers that support or detract from your company’s success and identity.

Segmentation & Persona Targeting

Identify unique groups of consumers to size opportunities and define recognizable target groups.

Shopper Journey

Discover the actions and decision points your target audience makes on the path to purchase.

Shopper Insights

Optimize the mix of in-store and near-store influences that ultimately lead to brand choice and product decisions.
Our Technology Roots

The Tools And Approaches For Strategy Consulting

Socratic Configurator Analysis℠
Text Science
Driver Pathways & Bayesian Networks
Qualitative Discussions & Ethnographies

What We Solve

Product Innovation
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Communication & Naming
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Brand Health Tracking
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