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Research Methods
Approach to Concept Testing
Learn about some of the different approaches Socratic’s Concept Testing can support your organization.
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Socratic's Approach to Positioning and Segmentation
Socratic’s brand mapping overview that helps segment audiences and understand brand positioning in the marketplace.
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Concept Dashboard Overview
Overview of Socratic’s concept dashboard that is part of their concept testing programs including Quick Turn Concept Testing.
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NCURA Survey Method
NCURA (non-cannibalized unduplicated reach analysis) provides TURF-like results but facilitates the modeling of optimal product mix strategies.
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Survey Tools
Overview of Socratic's ProductExhibitor
The Socratic ProductExhibitor delivers a product demonstration via the Web with the most detailed information possible, yet without overloading the respondent with minutiae.
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Video Capture on Surveys
See how Socratic’s video capture works on surveys.
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Socratic's Perceptometer
See how Socratic’s Perceptometer captures viewer sentiment in this demonstration.
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Collage Builder Demonstration
Demonstration of how Socratic’s Collage Builder works in a survey.
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Concept Highlighter Demonstration
Learn how Socratic’s Concept Highlighter can give you insights into your messaging and visuals.
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Audio Capture on Surveys
See how Socratic’s audio capture works when added to a survey.
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Socratic Online Tutorial
How To Login
Where to login
How to start using Socratic Online
:47 Sec
Access Research Data
How to view research data
Retrieve open text responses
Look at specific question results
:57 Sec
See Research Progress
Monitor your research’s progress
See respondent quota levels
Look at starts, completes and termed performance
:55 Sec
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