consumer products

Setting Insights Higher

Learn how we empower consumer product companies worldwide.

Product Development

Socratic is involved in every phase of product development, starting from idea generation and moving through screening, development, testing, and post-launch optimization. We offer normative benchmark solutions and provide online dashboards to assist with continuous innovation programs.

Our approach to concept testing includes the following:

  • Quick Turn Concept Testing Program for budget-friendly and rapid testing.
  • Online Concept Dashboard to establish institutional memory for concept testing and build decision-making benchmarks.
  • Socratic ProductExhibitorSM to help consumers visualize new menu items and offerings. 
  • Socratic Concept HighlighterSM to isolate concept drivers and barriers.
  • Conjoint, Adaptive Conjoint, Discrete Choice Modeling to identify feature combinations and levels that optimize offerings. 
  • Menu-based conjoint and Socratic Configurator AnalysisSM to offer context, visualization, and interaction in a more natural choice-based exercise.
Consumer Products
Message Testing

Messaging & Promotion Testing

Socratic's tools excel in pinpointing specific elements within messaging that either capture or lose the attention of consumers. We possess the capability to assess various messaging formats, such as video, web pages, mobile apps, email, direct mail, static media, and any other mediums brands employ to engage their audience. Our research methodologies, coupled with advanced statistical analyses, enable us to identify both the direct and indirect messages consumers derive from proposed content, along with the underlying reasons.

Our suite of tools includes:

  • TURF & Socratic NCURASM: Identifying optimal combinations of messages and promotional concepts that generate the highest interest across a broad audience (Video).
  • Socratic PerceptometerSM (Video).
  • Socratic Collage BuilderSM (Video).
  • 360⁰ Environments: An alternative approach to provide context, visualization, and interaction (Demo).
  • Multi-Response MaxDiff: Prioritizing lists of messages and promotional ideas (Reference).

Brand Health & Strategy

Effective strategy is all about defining the right direction. At Socratic, we've honed our toolset and research approaches to gain a deeper understanding of consumer perceptions within the marketplace and towards your brand.

Our comprehensive toolkit includes:

  • Socratic Brand Power Rating™: An assessment tool to gauge the overall strength of your brand within a competitive context (Reference).
  • Socratic Brand Mapping: Providing insights into how your brand is perceived and where it stands relative to the competition (Video).
  • Video & Audio Capture within Surveys: Enabling customers to naturally share their brand experiences through storytelling (Video).
  • Advanced Text Science: Harnessing the power of AI and machine-learning algorithms to not only uncover dominant themes within unstructured, open-ended datasets but also to reveal the relative importance of words and their associations based on linguistic context.
Lobster tank community

Customer Communities: Fostering Engagement and Insights

At Socratic, we recognize the paramount importance of actively engaging with your audience, harnessing their valuable insights, and forging stronger connections. To facilitate this, we specialize in crafting branded communities that serve as dynamic platforms for ongoing interaction and feedback. These communities are designed to provide both quantitative and qualitative insights, offering a multifaceted approach to understanding your customers' preferences, needs, and aspirations.

Why Choose Socratic's Customer Communities:

  • Vast Experience: Socratic has a rich historay of crafting and nurturing customer communities, having developed over 300 custom panels and communities to date. This extensive experience underscores our expertise in facilitating meaningful interactions and driving actionable insights.
  • Tailored Features & Functionality: We understand that each client possesses unique requirements and objectives. Our in-house development team excels at customizing features and functionality to align with your specific needs. This ensures that your community serves as a bespoke platform tailored to extract the most relevant insights.
  • Scalability & Security: Our systems are designed to be scalable, effortlessly accommodating the growth and evolving needs of your customer community. Additionally, we adhere to the highest standards of security and reliability, a crucial factor especially when catering to our clients in the financial services sector.

Collaborating with Leading Consumer Brands

We take immense pride in our client partnerships and our recognition as thought leaders and valued advisors in a variety of areas including:

Socratic Key Metrics

30
years of experience in the research marketing industry
172
companies and organizations worked with since 2010
13
research projects average per client
50%
of our clients are ranked in the Fortune 500

Our approaches and solutions in action.

Read about real examples of our solutions.
case study

HP CISS Printers In U.S. And Brazil

Learn how Socratic worked with HP to increase their market share on their continuous ink supply system printers.
Read Case Study
Chick-fil-A Storefront
case study

Innovate Chick-fil-A's Menu

Using Socratic’s Configurator Analysis℠ Chick-fil-A identified variations on its chargrilled chicken sandwiches for menu optimization.
read case study

Ready for Exceptional Insights?

Connect with us today to uncover the powerful possibilities for your marketing strategies.

We’ll reach out promptly to explore your research needs.
Setting Insights Higher
Socratic Technologies is a research-based consultancy that drives strategy and lifts brands. We believe in delivering high-touch client experiences as a cornerstone to providing irreplaceable value.
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