Setting Insights Higher

Socratic is involved in every phase of product development, starting from idea generation and moving through screening, development, testing, and post-launch optimization. We offer normative benchmark solutions and provide online dashboards to assist with continuous innovation programs.

Our approach to concept testing includes the following:

• Quick Turn Concept Testing Program for budget-friendly and rapid testing.
• Online Concept Dashboard to establish institutional memory for concept testing and build decision-making benchmarks.
• Socratic ProductExhibitor^SM to help consumers visualize new menu items and offerings.
• Socratic Concept Highlighter^SM to isolate concept drivers and barriers.
• Conjoint, Adaptive Conjoint, Discrete Choice to identify feature combinations and levels that optimize offerings.
• Menu-based conjoint and Socratic Configurator Analysis^SM to offer context, visualization, and interaction in a more natural choice-based exercise.

Socratic's tools excel in pinpointing specific elements within messaging that either capture or lose the attention of consumers. We possess the capability to assess various messaging formats, such as video, web pages, mobile apps, email, direct mail, static media, and any other mediums brands employ to engage their audience. Our research methodologies, coupled with advanced statistical analyses, enable us to identify both the direct and indirect messages consumers derive from proposed content, along with the underlying reasons.

Our suite of tools includes:

• TURF & Socratic NCURA^SM: Identifying optimal combinations of messages and promotional concepts that generate the highest interest across a broad audience (Video).
• Socratic Perceptometer^SM (Video).
• Socratic Collage Builder^SM (Video).
• 360⁰ Environments: An alternative approach to provide context, visualization, and interaction (Demo).
• Multi-Response MaxDiff: Prioritizing lists of messages and promotional ideas (Reference).

At Socratic, we recognize the paramount importance of actively engaging with your audience, harnessing their valuable insights, and forging stronger connections. To facilitate this, we specialize in crafting branded communities that serve as dynamic platforms for ongoing interaction and feedback. These communities are designed to provide both quantitative and qualitative insights, offering a multifaceted approach to understanding your customers' preferences, needs, and aspirations.

Why Choose Socratic's Customer Communities:

• Vast Experience: Socratic has a rich historay of crafting and nurturing customer communities, having developed over 300 custom panels and communities to date. This extensive experience underscores our expertise in facilitating meaningful interactions and driving actionable insights.
• Tailored Features & Functionality: We understand that each client possesses unique requirements and objectives. Our in-house development team excels at customizing features and functionality to align with your specific needs. This ensures that your community serves as a bespoke platform tailored to extract the most relevant insights.
• Scalability & Security: Our systems are designed to be scalable, effortlessly accommodating the growth and evolving needs of your customer community. Additionally, we adhere to the highest standards of security and reliability, a crucial factor especially when catering to our clients in the financial services sector.