Socratic is involved in every phase of product development, starting from idea generation and moving through screening, development, testing, and post-launch optimization. We offer normative benchmark solutions and provide online dashboards to assist with continuous innovation programs.
Our approach to concept testing includes the following:
- Quick Turn Concept Testing Program for budget-friendly and rapid testing (Reference).
- Online Concept Dashboard to establish institutional memory for concept testing and build decision-making benchmarks (Video).
- Socratic ProductExhibitorSM to help consumers visualize new menu items and offerings (Video).
- Socratic Concept HighlighterSM to isolate concept drivers and barriers (Video).
- Conjoint, Adaptive Conjoint, Discrete Choice to identify feature combinations and levels that optimize offerings (Reference).
- Menu-based conjoint and Socratic Configurator AnalysisSM to offer context, visualization, and interaction in a more natural choice-based exercise (Demo) (Case Study).