concept testing


Good decision-making starts with a solid base. Socratic’s infrastructure and systems put our client partners in a better position to use research for confident decisions.

Data Quality is Mission Critical

The GreenBook Research Industry Trends (GRIT) Report reports that data quality is, by far, the most important consideration for research buyers over several years running. Socratic is a leader in applying research expertise and technology checks to ensure the highest data quality. The following occur on every Socratic project.

We constantly monitor and control sample sources using Socratic’s Panel Fraud Index™.  Socratic’s Fraud Risk Score™ performs device fingerprinting tracking on every survey respondent entering our survey platform using over 300 data points about the participant’s device.  It also evaluates IP reputation using real-time lookups.

Socratic employs CAPTCHA as another technology check as well as several survey design checks.  Learn more about the steps Socratic takes to ensure data quality.

Protect Your Intellectual Property

Socratic has several ways to protect ideas and concepts from finding their way into the public domain.

  • Display concepts as images, even when the concepts are text based so that research respondents cannot use their cursor to copy and paste content to offline applications.
  • Disable right mouse clicks, print screen functionality, and snip tools.
  • Place a transparent image over the concept so that any attempts to save the concept file only save the transparent image.
  • Watermark the survey page with the research respondent’s unique identifier to identify the responsible individual if a concept image is somehow leaked (e.g., if they take a photo of their computer screen).

Let us know if you would like to learn more about our approaches to protecting intellectual property.

Complimentary Online Benchmarking Dashboard

Socratic hosts a secure & branded concept library of your concept testing results that establishes normative benchmarks based on your concepts.  Competitor concepts can be included as external benchmarks.

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Certified Data Security & Infrastructure

Socratic works with some of the largest global brands in financial services, technology, consumer products, and hospitality.  Socratic is evaluated annually by TruSight, a S&P 500 Global Company that delivers market-leading, comprehensive risk assessments.

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Socratic is a JPMorgan Chase Gold Supplier

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