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By Team Socratic

National Dollar Day: Every Dollar Counts in 2026

In recognition of National Dollar Day, our latest omnibus study takes a closer look at how Americans are thinking about their money in 2026. The findings reveal a consumer focused on financial stability and security—prioritizing savings, stretching every dollar, and placing greater value on financial institutions they can trust.

Consumer insights, Financial Services

By Team Socratic

4th of July Independence Day 2026

As the United States celebrates its 250th anniversary, our latest omnibus study explores how Americans plan to celebrate Independence Day in 2026. From patriotic traditions and holiday spending to consumer attitudes, the findings reveal the enduring customs that continue to define July 4th.

Omnibus, Consumer insights, Consumer Products, Family gatherings, Holidays, Uncategorized

By Team Socratic

Fathers Day 2026: Meaningful and Modest

Father's Day may not command the same attention or spending as Mother's Day, but it remains deeply meaningful to American families. Our latest research reveals a celebration focused less on gifts and more on quality time, shared experiences, and recognizing the fathers and father figures who make a difference.

Holidays, Omnibus

By Team Socratic

Juneteenth 2026: Freedom Day

Five years after becoming a federal holiday, Juneteenth continues to be understood and experienced differently across communities. Our latest omnibus study explores awareness, knowledge, celebrations, and perceptions of the holiday among Americans today.

Holidays, Omnibus

By Team Socratic

FIFA 2026: Interest, Expectations, and the Road to the World Cup

From Team USA optimism to reactions to the tournament's biggest changes, Americans are approaching the 2026 FIFA World Cup with a mix of curiosity and excitement. Our latest research examines who plans to watch, what is driving engagement, and where concerns remain.

Omnibus, Consumer insights, Sport & Entertainment

By Team Socratic

Memorial Day 2026

How Americans Remember, Gather, and Celebrate Memorial Day continues to hold emotional and patriotic meaning for many Americans, while also serving as a seasonal marker for gathering, travel, and the unofficial start of summer. Our latest omnibus study explores how consumers balance remembrance with recreation — from honoring service members to hosting cookouts, traveling, and […]

Socratic, Consumer insights, Family gatherings, Holidays, Seasonal spending, Travel behavior

By Team Socratic

Mother’s Day 2026: How Americans Are Celebrating, Connecting, and Finding Meaning

Mother’s Day remains deeply meaningful for many Americans, but celebrations are increasingly centered on quality time, appreciation, and shared experiences over elaborate expectations. Our latest omnibus study explores how people are celebrating, spending, connecting, and redefining what meaningful celebration looks like in 2026.

Omnibus, Restaurants, Socratic

By Team Socratic

Easter 2026: How Americans Are Celebrating, Spending, and Connecting

From meals and travel to baskets and desserts, Easter traditions take many forms. Our latest study explores how Americans are celebrating — and where behaviors, budgets, and expectations are shifting this season.

Uncategorized, Omnibus

By Team Socratic

The Changing Face of Fandom

Our latest omnibus study explores who’s watching, what’s driving excitement, and how younger, more digital-first fans are reshaping the game. From media consumption and star power to technology adoption and merchandise intent, the findings highlight where engagement is growing — and where it’s changing.

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