Setting Insights Higher

Rise above the noise. Surpass the competition.

30+ years lifting brands to transcend barriers and reach their highest goals.

Elevate your insights

Capturing Powerful Knowledge and Insights for Clients Worldwide

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The Socratic Insights Engine™ is Smarter Intelligence in Action

The Socratic Insights Engine™ is our framework that transforms quality data into confident high-impact decisions. It’s how we combine robust panels, engaging surveys, and powerful analytics to transform research from static results to action-ready insights.
CONSTRUCT

Secure Infrastructure That Delivers

We set the foundation with rigorous quality controls, custom panels, and smart dashboards. This phase ensures everything we build on is strong, targeted, and ready to scale.
engage

Surveys People Want to Take

We design intuitive experiences that guide respondents to provide richer, more thoughtful input. This is where immersive environments and seamless UX come into play.
transform

Expertise that Guides Strategy

Our expert researchers apply the right blend of AI, advanced analytics, and human expertise to uncover what’s really happening—and why—so you know exactly what to do next.

See the Insights Engine in Action

Redefining excellence in Concept Testing, from insight to impact.
Explore our approach

Elevating Your Decisions with AI + Human Ingenuity

In a world of relentless data overload, simply collecting information isn’t enough. By fusing advanced AI with deep human insight, Socratic helps our client partners translate raw data into decisive action with unmatched clarity, speed, and confidence.
read our white paper
Unlocking the Future of Market Research and The Synergy of AI and Human Ingenuity

Smarter Intelligence:
The Socratic Difference

Core Practice Areas:

  • Brand, Communications, and Advertising Research
  • Message, Copy, and RTB (Reasons to Believe) Testing
  • Product and Concept Testing
  • Market and Consumer Segmentation

Methodologies & Tools:

  • AI-Enhanced Research: Chatbots, NLP, & Sentiment Analysis
  • Bayesian Networks & Driver Modeling
  • Brand Assessment & Equity Models
  • Concept Testing & Dynamic Dashboards
  • Customer Satisfaction & Loyalty Tracking
  • Discrete Choice Modeling – Conjoint, MaxDiff
  • Game-Enhanced Tools & Techniques
  • Market Sizing & Simulation
  • Mobile Research & On-Site Event Feedback
  • Packaging, Merchandising & Design Evaluation
  • Positioning & Segmentation
  • Predictive Analytics & Machine Learning
  • Pricing & Demand Analysis
Smarter Intelligence is our end-to-end approach to marketing research — refined over three decades to deliver clarity, accuracy, and real impact. From defining the right objectives to designing intuitive survey experiences, and from rigorous sampling to expert-level analysis, we ensure that even the most complex ideas are tested effectively, interpreted with precision, and translated into insights that drive action.
We’ve been in business for over three decades, developing and refining a suite of tools and methodologies along the way. While we compete at the level of the biggest firms, we’ve intentionally stayed boutique — delivering the same strategic power, without the bloat or bureaucracy. That means top-tier thinking, faster turnaround, and a team that puts your project at the top of the list.
An Insights Engine is our structured approach to marketing research that connects every phase of the research journey — from data collection to participant engagement to actionable reporting. Socratic’s proprietary Insights Engine™ blends uncompromising data quality, innovative and traditional quantitative tools with immersive experiences, advanced analytics, and deep interpretation/expertise. Whether you're evaluating a new concept, understanding your brand position, or identifying growth segments, our framework — Construct, Engage, Transform — ensures confidence and clarity at every step.

Elevate Your Decisions with Smarter Intelligence

Let's talk about your toughest challenges to see how Socratic Technologies can help.
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