TESTING GRAPHIC DESIGN FOR PACKAGING

How to Build Winning Creative with Effective Marketing Research

Socratic’s white paper explores how to address packaging design testing through market research. The paper provides an overview of how a well-designed research approach to the graphics, colors and messaging of a product can lead to better sales, audience engagement and brand recognition. The paper also will deliver overviews of some of the approaches and research methods associated with the testing

What You Will Learn:

  • The philosophy and approach to the research
  • How to design research for success
  • How certain methods and approaches are used