Used Primarily For: Design and
Characteristics: Creative Interaction
Output: The Socratic ColorModeler creates a virtual test market for various colors, color combinations and graphic treatments.
A generic product is displayed in the main window, accompanied by a range of color and design palette elements that are then applied to a "white form." In this way, color, graphic treatments and even form factors can be explored and retried until a perfect design is reached. The tool tracks all the elements a user tries as well as the order in which they were selected. Demographics and other classification data can be used to identify "design segments" within the broader market.
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