Used Primarily For: Brand and Product
Characteristics: Engaging and Creative
Output: Socratic CollageBuilder provides an in-depth understanding of a brand's perceived personality. From an inventory of visual aids that includes photos, illustrations and words, respondents select items they feel best represent a brand or product.
CollageBuilder follows the creation of the collage and prompts the respondents to describe, in detail, their rationale behind the various graphic elements they chose to represent the brand.
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