Discrete Choice Modeling
Used Primarily For: Service and Product
Characteristics: Detailed Features and Levels
Output: Uses data derived from exercises designed to present consumers with a choice between two or more products or services with varied features and levels of features.
We generate a test design that can accommodate highly complex products or services with large numbers of features and levels. On a case-by-case basis, the tool can estimate the weight an individual places on a given feature and feature level.
Contact one of our Research Consultants to learn how we can help you achieve your marketing goals.