Used Primarily For: Product
Characteristics: Shelf Impact
Output: Similar to a traditional tachistoscope, the Web-based Socratic Te-Scope allows short, controlled views of ads, packaging designs, shelf-sets and other consumer packaged goods (CPG).
Each stimulus is loaded and then "played" so that slow connection speeds and other problems inherent in Web transmission are eliminated. The technique is commonly employed to measure the shelf impact of product packaging.
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