Socratic Configurator AnalysisSM
Used Primarily For: Prototypes and
Characteristics: Superior for Complex Scenarios
Output: Socratic Configurator Analysis is an online process that allows research participants to create their own ideal product or service bundles.
Choosing among possible combinations of features and service components, users "configure" products that will most closely match their needs and expectations. In some cases, known sub-component pricing is used to mimic the real-life shopping experience in which specific features add cost to a base model.
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