get to know
Paul Mastrianna
Vice President Business Development
Started at Socratic in 2025
What is the best advice you've been given?
Trust the process. Good things don’t come quickly. You need to do the ground work and trust what you are doing now will pay off in the end.
What is the most important thing you learned before high school?
You need to learn balance and what to spend your time on, You can get lost in the sauce quickly if you don’t prepare.
What song or artist have you most recently listen to?
Little Rain T pain and Morgan Wallen
When working with clients, what is something that seems to surprise them when conducting research?
What their customers really care about and what drives them to purchase their products vs the competition. It really is shocking some times to hear a brand go "we had no idea our customers thought of us like this or used XX because of these reasons."
If you had a personal motto, what would it be?
Always do it for the story .
What is something you want to fix that people in market research deal with?
Sample quality.
What is the most inspiring part of you job?
Seeing something I worked on come to life in the real world. Sitting down and seeing an AD on my TV which I tested is so cool because you know all the back story that went into picking that AD compared to the others.
What is a pet peeve you have?
People who thing they are above the group/ team
If you were a superhero, what would you
Teleportation.
How would you end the sentence, "On Sunday mornings, you can usually find me..." ?
On the water in the summer and watching football in the fall.
Within the next year, what is a goal for yourself that you want to accomplish?
Competing in a Semi pro boxing match and sailing my boat to Block Island.
