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Lee Streu

Executive Vice President
Started at Socratic in 2009
I help scope and design new projects, advise on project decisions, and otherwise jump in wherever needed to ensure projects are completed on-time and with high quality.
What is the most important thing you learned before high school?
TRY HARD. WORK HARD. GOOD THINGS WILL HAPPEN. EVEN WHEN THEY DON’T, THEY WILL EVENTUALLY.
If you could be anywhere other than right here, where would you be? 
DRIVING. IT’S NOT EVEN ABOUT THE DESTINATION. IT’S ABOUT THE JOURNEY.
Who is someone you admire, and why?
MY DOG. SHE SLEEPS, EATS, PLAYS, AND GENERALLY LIVES IN THE MOMENT WITHOUT STRESSING OVER THINGS SHE CANNOT SEE, HEAR, OR CHEW.
When working with clients, what is something that seems to surprise them when conducting research?
IT SURPRISES ME TO HEAR OUR CLIENT PARTNERS SURPRISED WHEN WE DESCRIBE THE EXTENSIVE DATA CLEANING & CHEATER CHECK PROCESSES THAT SOCRATIC EMPLOYS. A GOOD STORY REQUIRES GOOD DATA, AND WE ENSURE THAT OUR DATASETS REMOVE NOTICEABLE BAD RESPONDENTS ON EVERY PROJECT.
If you had a personal motto, what would it be?
GOOD. – JOCKO WILLINK.
What is the most inspiring part of you job?
MOST INSPIRING IS THAT THIS JOB PROVIDES FOR MY FAMILY, MY CO-WORKERS, AND THEIR FAMILIES. I ENJOY THE WORK AND THE PEOPLE, BUT I LIKE THE GREATER IMPACT IT HAS BEYOND WHAT WE DO.
How do you think your colleagues would describe you?
IT SURPRISES ME TO HEAR OUR CLIENT PARTNERS SURPRISED WHEN WE DESCRIBE THE EXTENSIVE DATA CLEANING & CHEATER CHECK PROCESSES THAT SOCRATIC EMPLOYS. A GOOD STORY REQUIRES GOOD DATA, AND WE ENSURE THAT OUR DATASETS REMOVE NOTICEABLE BAD RESPONDENTS ON EVERY PROJECT.
If you could invent a holiday, what would it involve?
BBQ, BEVERAGES, AND A CAMPFIRE. WAIT, THAT’S CALLED SATURDAY.
Do you have a pet? If so, what is their name?
CASEY, THE KINDEST PIT BULL THIS SIDE OF THE MISSISSIPPI.
Flashback to when you were 10 years old. What did you want to be when you grow up?
BASEBALL PLAYER, FIREMAN, OR FOREST RANGER. AND I ENDED UP IN MARKETING RESEARCH?
Within the next year, what is a goal for yourself that you want to accomplish?
FLY FISH IN YELLOWSTONE NATIONAL PARK. GET SCUBA CERTIFIED WITH MY TEENAGE SONS AND DIVE IN MEXICO.
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