get to know
Ian Smith
Senior Director
Started at Socratic in 2024
Senior project lead ensuring the highest level of client service and satisfaction. Overseeing project teams to ensure the quality and timeliness of data delivery, providing insightful analysis, and developing actionable recommendations to meet client’s needs.
What is the best advice you've been given?
Own your mistakes and learn from them.
What is the most important thing you learned before high school?
How to play nice and be a good teammate.
What song or artist have you most recently listen to?
Lovely Day by Bill Withers
When not working, what are you happiest doing?
Playing a round golf with my sons.
What is the most inspiring part of you job?
Seeing clients implement our recommendations and then watching their brands grow.
What do you think will be the biggest innovation in market research in the next year?
The use of synthetic survey data generated by AI - though I have my reservations 😊.
Do you have a pet? If so, what is their name?
Yes, Lulu. She’s a 105 lb., German Shepard / Great Pyrenees mix.
Flashback to when you were 10 years old. What did you want to be when you grow up?
A husband, father, and dog owner - mission accomplished!
What would you order if we went to happy hour?
Ice cold Corona with a lime wedge.
How would you end the sentence, "On Sunday mornings, you can usually find me..." ?
Sipping coffee at the kitchen table winding my way through the Sunday NYT crossword.
