Birgit Eschmann
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Birgit Eschmann

Research Director
Started at Socratic in 2018
I manage large-scale marketing research projects for clients in the fields of charitable giving, consumer products, industrial manufacturing, and financial services.
What is the best advice you've been given?
IN CALMNESS LIES STRENGTH.
What song or artist have you most recently listen to?
“SEPTEMBER” BY EARTH, WIND & FIRE
Who is someone you admire, and why?
SOJOURNER TRUTH, FOR HER UNWAVERING FIGHT FOR ABOLITION AND WOMEN’S RIGHTS.
What is something you want to fix that people in market research deal with?
BAD RESPONDENTS (CHEATERS, SPEEDERS, “PROFESSIONAL” SURVEY TAKERS…).
What is the most inspiring part of you job?
WHEN I CAN RESOLVE A TRICKY DATA ISSUE.
If you could invent a holiday, what would it involve?
NO PRESENTS. BEST THING ABOUT THANKSGIVING!
Do you have a pet? If so, what is their name?
TINA (TURNER), A BEAUTIFUL TORTIE WITH A DIVA PERSONALITY.
What is your favorite word in the English Language?
SERENDIPITY
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