get to know
Andrea Baird
Research Director
Started at Socratic in 2019
I handle client service and project execution / deliverables.
What is your favorite podcast and/or book?
I DON’T HAVE A FAVORITE BOOK. IN THE PAST YEAR, I’VE READ A COUPLE BOOKS ABOUT HISTORY INCLUDING GRANT, BY CHERNOW AND IN THE HEART OF THE SEA, BY PHILBRICK. I RECOMMEND BOTH.
What song or artist have you most recently listen to?
I’M LISTENING TO A PANDORA CHANNEL THAT IS PLAYING SANTANA’S SIDEWAY.
If you could be anywhere other than right here, where would you be?
IN THE LOCAL PARKS – ENJOYING FRESH AIR.
What are some causes you especially care about?
LIGHT POLLUTION, WHICH SEEMS LIKE A MINOR ENVIRONMENTAL ISSUE, BUT IT’S INCREASING AND I DON’T THINK WE FULLY UNDERSTAND THE CONSEQUENCES OF THIS YET.
What is something you want to fix that people in market research deal with?
SPOOFING FROM COUNTRIES GETTING PAST US IP CHECKS.
What is the most inspiring part of you job?
THE INCREMENTAL WAYS THE INDUSTRY EVOLVES THROUGH METHODOLOGY AND CREATIVITY.
If you could invent a holiday, what would it involve?
GETTING OUTSIDE TO ENJOY NATURE, MUSIC AND FOOD.
Do you have a pet? If so, what is their name?
MY DOG IS A BLACK LAB NAMED BUDDY. I HAVE A MALE CAT NAMED ZEBRA FOR HIS VARIEGATED COAT AND HIS OLDER SISTER IS NAMED LEELA AFTER THE FUTURAMA CHARACTER. SHE IS A CALICO WITH A SPOT IN THE MIDDLE OF HER FACE.
If you were a superhero, what would you
TIME TRAVEL
How would you end the sentence, "On Sunday mornings, you can usually find me..." ?
WALKING BUDDY IN THE PARK.
