Improving Sample Quality And Fraud Detection For Research Clients
Socratic Continues To Innovate Market Research With The Panel Fraud Index™ and the Fraud Risk Score™ The most consistent complaint since the onset of online Marketing Research has been sample quality. Keeping up with lazy or outright fraudulent survey respondents has been an ongoing struggle….
Keeping Customers During Shrinkflation
Products are shrinking but prices are not Inflation is now part of consumer lives – at least for the near term. Prices of food, gas and many consumer staple retail items are creeping upward to levels not seen since the early 1980s. As a result,…
When Do You Need Marketing Research Help?
COVID-19 has had a big impact on consumers and businesses alike. Consumers’ mindsets and behaviors have shifted, while business operations have changed for many companies. In addition, the current economic headwinds are making it difficult for many business sectors. Now is the time for companies…
Brand Health: Prepare Your Brand Going Forward
By employing the use of brand tracking studies, companies can capture the consumer’s drivers and sentiments with respect to how recent events have influenced their buying decisions.
Five End Of Year Market Research Projects
Five Types Of Market Research To Do Before The End Of The Year Many organizations receive the “Use it or lose it” message from the finance department on unspent budgets at the end of the year. Often, the unused budget returned to the company will…
Importance Of Market Research For Marketing Strategy
Hindsight, they say, is 20/20. Capably looking backwards with the clarity to see missed opportunities can be a great learning tool to both avoid the same pitfalls as well as better prepare moving forward. This year has provided many learning opportunities for business leaders and…
Will You Still Wear A Mask?
Wearing masks is becoming a common routine when outside. As part of our Omnibus, we investigated the attitudes toward mask wearing. How do you align with our findings?