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    • Socratic Online

    Improving Sample Quality And Fraud Detection For Research Clients

    by Ed Rodgers November 30, 2022

    Socratic Continues To Innovate Market Research With The Panel Fraud Index™ and the Fraud Risk Score™ The most consistent complaint since the onset of online Marketing Research has been sample quality. Keeping up with lazy or outright fraudulent survey respondents has been an ongoing struggle….

    Panel Quality, Strategy

    How To Address Inflation: Decrease Quantity Or Increase Price?

    by Meghan Bertig August 30, 2022

    Using Marketing Research To Understand The Customer Impacts To Decreasing Quantity Or Increasing Prices With rising inflation levels, brands are forced to make decisions to help maintain profit margins while limiting expenses. The cost of doing business paired with growing interest rates negatively impacts both…

    Brand Health Tracking, Concept Testing, Shrinkflation, Strategy
    Shrinkflation and Customers

    Keeping Customers During Shrinkflation

    by Ed Rodgers June 27, 2022

    Products are shrinking but prices are not Inflation is now part of consumer lives – at least for the near term. Prices of food, gas and many consumer staple retail items are creeping upward to levels not seen since the early 1980s. As a result,…

    Brand Health Tracking, Concept Testing, Shrinkflation, Strategy
    End of Year Market Research

    Five End Of Year Market Research Projects

    by Ed Rodgers October 28, 2021

    Five Types Of Market Research To Do Before The End Of The Year Many organizations receive the “Use it or lose it” message from the finance department on unspent budgets at the end of the year. Often, the unused budget returned to the company will…

    Concept Testing, General, Strategy, Tips & tricks
    How Recognizable Is Your Logo

    How Recognizable Is Your Logo?

    by Ed Rodgers August 2, 2021

    Companies can spend millions on creating a logo that will represent their brand and business, but how well does this investment drive consumer behavior? Creating a memorable logo that the public can identify creates brand recognition that will help consumers find, consider and hopefully, buy…

    Brand Health Tracking, Omnibus, Style

    Importance Of Market Research For Marketing Strategy

    by Ed Rodgers August 24, 2020

    Hindsight, they say, is 20/20. Capably looking backwards with the clarity to see missed opportunities can be a great learning tool to both avoid the same pitfalls as well as better prepare moving forward. This year has provided many learning opportunities for business leaders and…

    COVID, Strategy
    do's and don'ts

    The 5 Dos and Don’ts of Market Research

    by Ed Rodgers August 4, 2020

    The benefits of conducting market research are many. Companies that embrace the use of a good research plan can ensure their strategy will produce the expected outcomes while minimizing the unknowns. For many, starting a market research project might seem a daunting challenge when there…

    Strategy, Uncategorized

    Planning Your Thinking

    by Ed Rodgers May 31, 2020

    Don’t be afraid of taking on complex strategies.

    Uncategorized

    Categories

    • back to school (1)
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    • Concept Testing (4)
    • COVID (8)
    • General (2)
    • Omnibus (21)
    • Panel Quality (1)
    • Roundtable (1)
    • Shrinkflation (3)
    • Strategy (9)
    • Style (1)
    • Tips & tricks (1)
    • Uncategorized (8)
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