Improving Sample Quality And Fraud Detection For Research Clients
Socratic Continues To Innovate Market Research With The Panel Fraud Index™ and the Fraud Risk Score™ The most consistent complaint since the onset of online Marketing Research has been sample quality. Keeping up with lazy or outright fraudulent survey respondents has been an ongoing struggle….
How To Address Inflation: Decrease Quantity Or Increase Price?
Using Marketing Research To Understand The Customer Impacts To Decreasing Quantity Or Increasing Prices With rising inflation levels, brands are forced to make decisions to help maintain profit margins while limiting expenses. The cost of doing business paired with growing interest rates negatively impacts both…
Keeping Customers During Shrinkflation
Products are shrinking but prices are not Inflation is now part of consumer lives – at least for the near term. Prices of food, gas and many consumer staple retail items are creeping upward to levels not seen since the early 1980s. As a result,…
Five End Of Year Market Research Projects
Five Types Of Market Research To Do Before The End Of The Year Many organizations receive the “Use it or lose it” message from the finance department on unspent budgets at the end of the year. Often, the unused budget returned to the company will…
How Recognizable Is Your Logo?
Companies can spend millions on creating a logo that will represent their brand and business, but how well does this investment drive consumer behavior? Creating a memorable logo that the public can identify creates brand recognition that will help consumers find, consider and hopefully, buy…
Importance Of Market Research For Marketing Strategy
Hindsight, they say, is 20/20. Capably looking backwards with the clarity to see missed opportunities can be a great learning tool to both avoid the same pitfalls as well as better prepare moving forward. This year has provided many learning opportunities for business leaders and…
The 5 Dos and Don’ts of Market Research
The benefits of conducting market research are many. Companies that embrace the use of a good research plan can ensure their strategy will produce the expected outcomes while minimizing the unknowns. For many, starting a market research project might seem a daunting challenge when there…
Planning Your Thinking
Don’t be afraid of taking on complex strategies.