How Recognizable Is Your Logo?
Companies can spend millions on creating a logo that will represent their brand and business, but how well does this investment drive consumer behavior? Creating a memorable logo that the public can identify creates brand recognition that will help consumers find, consider and hopefully, buy…
Brand Catalogs Infographic
December 2020 saw Ikea announce that after 70 years they were no longer going to publish their catalog. We wanted to find out what our omnibus panel thought about brands and catalogs. Below is our infographic outlining the findings.
4 Reasons Why Brand Tracking Is Important in 2021
Now that a new year is here, it is time to reset your brand’s expectations and assumptions in the marketplace. Consumers and the marketplace are ever-changing and will continue to be affected by the economy and the current lifestyle impacts of COVID. Marketing and product leaders need to create a connection between their…
Brand Health: Prepare Your Brand Going Forward
By employing the use of brand tracking studies, companies can capture the consumer’s drivers and sentiments with respect to how recent events have influenced their buying decisions.
The Specialization of Online Retailers will Reshape Our Shopping Experiences
The business landscape is quickly shifting due to COVID-19.