How To Address Inflation: Decrease Quantity Or Increase Price?
Using Marketing Research To Understand The Customer Impacts To Decreasing Quantity Or Increasing Prices With rising inflation levels, brands are forced to make decisions to help maintain profit margins while limiting expenses. The cost of doing business paired with growing interest rates negatively impacts both…
Keeping Customers During Shrinkflation
Products are shrinking but prices are not Inflation is now part of consumer lives – at least for the near term. Prices of food, gas and many consumer staple retail items are creeping upward to levels not seen since the early 1980s. As a result,…
Spring Cleaning Infographic
When the weather starts to improve and flowers begin to bloom, it is time to get homes in order and cleaned after months indoors over the winter. Spring cleaning is a long-followed tradition that covers everything from deep cleaning of the house to getting organized…
4 Reasons Why Brand Tracking Is Important
As the world continues to contend with global circumstances, the need to remain on top of your brand’s place in the marketplace. Consumers and the marketplace are ever-changing and will continue to be affected by the economy and the current lifestyle impacts of COVID and the conflicts…
Brand Health: Prepare Your Brand Going Forward
By employing the use of brand tracking studies, companies can capture the consumer’s drivers and sentiments with respect to how recent events have influenced their buying decisions.
How Recognizable Is Your Logo?
Companies can spend millions on creating a logo that will represent their brand and business, but how well does this investment drive consumer behavior? Creating a memorable logo that the public can identify creates brand recognition that will help consumers find, consider and hopefully, buy…
Brand Catalogs Infographic
December 2020 saw Ikea announce that after 70 years they were no longer going to publish their catalog. We wanted to find out what our omnibus panel thought about brands and catalogs. Below is our infographic outlining the findings.
The Specialization of Online Retailers will Reshape Our Shopping Experiences
The business landscape is quickly shifting due to COVID-19.