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    Research Help

    When Do You Need Marketing Research Help?

    by Ed Rodgers May 10, 2022

    COVID-19 has had a big impact on consumers and businesses alike.  Consumers’ mindsets and behaviors have shifted, while business operations have changed for many companies.  In addition, the current economic headwinds are making it difficult for many business sectors. Now is the time for companies…

    Brand Health Tracking, Strategy
    Brand Health Tracking

    Brand Health: Prepare Your Brand Going Forward

    by Ed Rodgers January 14, 2022

    By employing the use of brand tracking studies, companies can capture the consumer’s drivers and sentiments with respect to how recent events have influenced their buying decisions.

    Brand Health Tracking

    Importance Of Market Research For Marketing Strategy

    by Ed Rodgers August 24, 2020

    Hindsight, they say, is 20/20. Capably looking backwards with the clarity to see missed opportunities can be a great learning tool to both avoid the same pitfalls as well as better prepare moving forward. This year has provided many learning opportunities for business leaders and…

    COVID, Strategy
    do's and don'ts

    The 5 Dos and Don’ts of Market Research

    by Ed Rodgers August 4, 2020

    The benefits of conducting market research are many. Companies that embrace the use of a good research plan can ensure their strategy will produce the expected outcomes while minimizing the unknowns. For many, starting a market research project might seem a daunting challenge when there…

    Strategy, Uncategorized

    Categories

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    • Concept Testing (3)
    • COVID (8)
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    • Omnibus (18)
    • Roundtable (1)
    • Strategy (7)
    • Style (1)
    • Uncategorized (8)

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