Summer Olympics 2021
How did we watch and react to the 2021 Summer Olympics in 2021
The 2021 Summer Olympics in Tokyo that was postponed a year due to COVID recently concluded with great storylines of athletic feats and new faces of athletic achievements. But unlike former Olympic Games, this year saw empty arenas, heighten awareness of female athletes and mental health concerns.
Socratic’s omnibus researched the public’s viewing habits during the recent Olympics and how the respondents reacted to the peripheral news stories associated with the athletes during the 2 weeks in Tokyo.
Additionally, the omnibus investigated the use of Olympic-themed commercials by Olympic sponsors. Using our Perceptometer, we were able to review two different sponsor’s commercials and the effectiveness of the images and messaging by the respondents.
To review the findings, scroll below and review our infographic.