SOCRATIC VIDEO GALLERY
APPROACH TO CONCEPT TESTING
Learn about some of the different approaches Socratic’s Concept Testing can support your organization.
SOCRATIC'S APPROACH TO POSITIONING AND SEGMENTATION
Socratic’s brand mapping overview that helps segment audiences and understand brand positioning in the marketplace.
Concept Dashboard Overview
Overview of Socratic’s concept dashboard that is part of their concept testing programs including Quick Turn Concept Testing.
NCURA SURVEY METHOD
NCURA (non-cannibalized unduplicated reach analysis) provides TURF-like results but facilitates the modeling of optimal product mix strategies.
SOCRATIC SURVEY TOOLS
OVERVIEW OF SOCRATIC'S PRODUCTEXHIBITOR
The Socratic ProductExhibitor delivers a product demonstration via the Web with the most detailed information possible, yet without overloading the respondent with minutiae.
VIDEO CAPTURE ON SURVEYS
See how Socratic’s video capture works on surveys.
See how Socratic’s Perceptometer captures viewer sentiment in this demonstration.
COLLAGE BUILDER DEMONSTRATION
Demonstration of how Socratic’s Collage Builder works in a survey.
CONCEPT HIGHLIGHTER DEMONSTRATION
Learn how Socratic’s Concept Highlighter can give you insights into your messaging and visuals.
AUDIO CAPTURE ON SURVEYS
See how Socratic’s audio capture works when added to a survey.
What We Solve
Capturing Knowledge and Insights
For Clients Around The Globe
To understand both the rational and underlying emotional reasons for how consumers feel about brands and why they make brand selections
Product & Service Innovation
Develop start-to-finish innovations ecosystems to identify, screen, evaluate, develop, and prototype new products and services
Communication & Naming
Optimize messaging and to ensure it reflects the brand’s core equities and desired associations
Brand Health Tracking
Obtain insights for brands to identify positioning opportunities that enhance long-term strategy