SOCRATIC VIDEO GALLERY

APPROACH TO CONCEPT TESTING

Learn about some of the different approaches Socratic’s Concept Testing can support your organization.

SOCRATIC'S APPROACH TO POSITIONING AND SEGMENTATION

Socratic’s brand mapping overview that helps segment audiences and understand brand positioning in the marketplace.

Concept Dashboard Overview

Overview of Socratic’s concept dashboard that is part of their concept testing programs including Quick Turn Concept Testing.

SOCRATIC SURVEY TOOLS

OVERVIEW OF SOCRATIC'S PRODUCTEXHIBITOR

The Socratic ProductExhibitor delivers a product demonstration via the Web with the most detailed information possible, yet without overloading the respondent with minutiae.

VIDEO CAPTURE ON SURVEYS

See how Socratic’s video capture works on surveys.

Socratic's Perceptometer

See how Socratic’s Perceptometer captures viewer sentiment in this demonstration.

COLLAGE BUILDER DEMONSTRATION

Demonstration of how Socratic’s Collage Builder works in a survey.

CONCEPT HIGHLIGHTER DEMONSTRATION

Learn how Socratic’s Concept Highlighter can give you insights into your messaging and visuals.

AUDIO CAPTURE ON SURVEYS

See how Socratic’s audio capture works when added to a survey.

What We Solve

Capturing Knowledge and Insights

For Clients Around The Globe

Strategy
Consulting

To understand both the rational and underlying emotional reasons for how consumers feel about brands and why they make brand selections

Product & Service Innovation

Develop start-to-finish innovations ecosystems to identify, screen, evaluate, develop, and prototype new products and services

Communication & Naming

Optimize messaging and to ensure it reflects the brand’s core equities and desired associations

 

Brand Health Tracking

Obtain insights for brands to identify positioning opportunities that enhance long-term strategy