Unlike simple data providers, we engage in the strategic implementation of our recommendations. You can expect flawless research, superior analysis and directional clarity. Our deep industry knowledge, expertise and flexibility bring immediate impact to your business.
Tackling Complexities, Providing Clarity
Revealing your customers, your market and strategies for growth.
We use sophisticated brand-measurement techniques to detect changes in market perceptions and then link them to specific, actionable recommendations. We are often asked to collaborate in creating Key Performance Indicator (KPI) systems, by which the actions of management can be tested according to market reaction.
Successful Launches, Precision Pricing
Reaching customers with creative technology and innovative analytics.
We have developed effective procedures for testing features, pricing and demand tradeoffs, line optimization, and market opportunity and sizing analysis. As a part of this "total lifecycle" approach to product development, we have also created an entire system for the measurement and tracking of customer experience, satisfaction and loyalty.
Making Your Intelligence Smarter
Powerful innovations that support and leverage your marketing research.
Our 50+ proprietary tools and methodologies focus on engaging data collection and producing actionable marketing insights. Information Management Systems support and integrate these insights into any internal organizational system. This means you have the right data, in the form you need it, when decisions are ready to be made.
Contact one of our Research Consultants to learn how we can help you achieve your marketing goals.