Product, Pricing and Market Sizing
Successful Launches, Precision Pricing
Reaching customers with creative technology and innovative analytics.
We have developed effective procedures for testing features, pricing and demand tradeoffs, line optimization, and market opportunity and sizing analysis. As a part of this "total lifecycle" approach to product development, we have also created an entire system for the measurement and tracking of customer experience, satisfaction and loyalty.
At Socratic, we design and implement nimble yet sophisticated custom research programs to inform successful product launches. Rather than rely on traditional methods alone, we focus on creative application of technology and analytics to identify latent needs and bring concepts to life.
We utilize hundreds of tools and techniques for measuring the probability of success of new products, including: qualitative online brainstorming and ideation sessions; concept screening measurements; systems for real-time ideal product configuration; and price elasticity.
- Socratic Brand Power RatingTM
- Socratic CardSortSM
- Socratic ClutterbookSM
- Socratic CollageBuilderSM
- Socratic ColorModelerSM
- Socratic Concept HighlighterSM
- Socratic Configurator AnalysisSM
- Socratic Customer Risk Quadrant AnalysisTM
- Data Dashboards
- Discrete Choice Modeling
- Market Simulators
- Mobile In-Home Use
- Mobile Event Feedback
- Modified Van Westendorp
- Socratic NCURATM
- Socratic ProductExhibitorSM
- Realtime Reporting
- Socratic Te-ScopeSM
- Socratic VisualDifferentiatorSM
- Virtual Retail Environment
- Walk-By Shelf Impact
- Socratic Web BoardsSM
Contact one of our Research Consultants to learn how we can help you achieve your marketing goals.