Socratic Concept HighlighterSM
Used Primarily For: Collateral, Messaging and Graphics
Characteristics: Pinpoints Creative Elements
Output: A powerful content feedback system gives consumers the ability to interact with a variety of creative elements such as packaging, direct mail, Web sites and print collateral.
The Concept Highlighter enables efficient identification of optimization opportunities for targeted concept and marketing communications development. The Concept Highlighter reporting interface delivers customizable heat map results that instantly demonstrate key drivers and detractors within a given creative, with supporting diagnostics lending insight into motivating, confusing and/or problematic elements.
Contact one of our Research Consultants to learn how we can help you achieve your marketing goals.