Used Primarily For: Brand, Products and Services
Characteristics: Compelling Interaction
Output: Drag-and-drop interactivity that allows respondents to evaluate long lists and/or images of a variety of attributes, names, features, products and more—while keeping subjects engaged and reducing respondent fatigue.
The frequency with which various items are sorted into the categories reveals the degree to which a market consensus for common set membership exists. Socratic's team of programmers and graphic artists can seamlessly simulate a real-world customer experience that enhances the quality of the data being captured.
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