Walk-By Shelf Impact
Used Primarily For: Evaluation and Development
Characteristics: Lifelike Simulation
Output: The concept of packaging has expanded to include the full environment in which purchase decisions are made and/or products are consumed.
Exposure that simulates a “walk-by” of a virtual shelf environment is used to track levels and speed of recognition and “findability.” How, where and when a package is engaged are important indications of the success of materials, graphic elements and the physical shape of containers.
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