Used Primarily For: Advertising
Characteristics: Controlled Testing
Output: An online perception meter measures the moment-to-moment impact of video ads, replacing traditional audience meters used in large central location testing environments.
Socratic has developed an online perception meter that captures viewers' spontaneous reaction to ads by testing aided and unaided recall of key message points and/or imagery. The flash-based Perceptometer allows for perfect synchronization of the respondent's reaction with the video image and enables research to be conducted using large national samples.
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