Used Primarily For: Design, Positioning, Strategy
Characteristics: Ideal for What-if Situations
Output: The market simulator is usually considered the most powerful tool resulting from a conjoint analysis project.
Our Excel-based market simulators are used to convert raw conjoint (part worth utility) data into something much more managerially useful: simulated market choices. Products can be introduced within a simulated market scenario, and the simulator reports the percentage of respondents projected to choose each product.
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