Socratic Customer Risk Quadrant AnalysisTM

Used Primarily For: Brand and Loyalty Analysis
Characteristics: Classic Approach
Output: Quadrant Analysis, or Kano Analysis, was originally developed by Noriaki Kano in 1984.

Using a series of quadrant-based diagrams for classifying customer needs and drivers of satisfaction, it divides product or service features into three distinct categories: entry-level (or must-be) attributes; delighting (or attractive) attributes; and linear (or one-dimensional) attributes.

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