Used Primarily For: Competitive Analysis
Characteristics: Visual and Actionable Results
Output: Delivering a stable model that links a firm's marketing actions to a measurable return on investment has been the goal of marketing departments for at least three decades.
Used Primarily For: Brand, Products and Services
Characteristics: Compelling Interaction
Output: Drag-and-drop interactivity that allows respondents to evaluate long lists and/or images of a variety of attributes, names, features, products and more—while keeping subjects engaged and reducing respondent fatigue.
Used Primarily For: Graphics and Messaging
Output: Similar to techniques used for copy recognition and memorability testing, the Socratic ClutterBook technique presents advertisements and other forms of visual stimuli within the context of competing "clutter."
Used Primarily For: Brand and Product Development
Characteristics: Engaging and Creative
Output: Socratic CollageBuilder provides an in-depth understanding of a brand's perceived personality. From an inventory of visual aids that includes photos, illustrations and words, respondents select items they feel best represent a brand or product.
Used Primarily For: Design and Communication
Characteristics: Creative Interaction
Output: The Socratic ColorModeler creates a virtual test market for various colors, color combinations and graphic treatments.
Used Primarily For: Collateral, Messaging and Graphics
Characteristics: Pinpoints Creative Elements
Output: A powerful content feedback system gives consumers the ability to interact with a variety of creative elements such as packaging, direct mail, Web sites and print collateral.
Used Primarily For: Prototypes and Pricing
Characteristics: Superior for Complex Scenarios
Output: Socratic Configurator Analysis is an online process that allows research participants to create their own ideal product or service bundles.
Used Primarily For: Brand and Loyalty Analysis
Characteristics: Classic Approach
Output: Quadrant Analysis, or Kano Analysis, was originally developed by Noriaki Kano in 1984.
Used Primarily For: Leverage and Communication
Characteristics: Easy Integration, Customizable
Output: The statistics, metrics and trends that matter most to our clients drive the development of our Intelligence Dashboards.
Used Primarily For: Service and Product Development
Characteristics: Detailed Features and Levels
Output: Uses data derived from exercises designed to present consumers with a choice between two or more products or services with varied features and levels of features.
Used Primarily For: Design, Positioning, Strategy
Characteristics: Ideal for What-if Situations
Output: The market simulator is usually considered the most powerful tool resulting from a conjoint analysis project.
Used Primarily For: Brand and Product Research
Characteristics: Highly Adaptable and Accurate
Output: Maximum difference scaling, or MaxDiff, is an antidote to standard rating scales.
Used Primarily For: Live and On-Location Input
Characteristics: Multi-Platform Adaptability
Output: Qualitative and quantitative platforms are available for both traditional surveys and "in the moment" research.
Used Primarily For: Moment of Experience
Characteristics: Robust and Customizable
Output: In addition to robust and fully customizable mobile web applications, Socratic offers a fully functional iOS and Android downloadable app.
Used Primarily For: Pricing Research
Characteristics: Increased Accuracy
Output: The Van Westendorp Price Sensitivity Meter was developed in the 1970s by Dutch economist Peter H. van Westendorp to examine patterns of price-consciousness.
Used Primarily For: Product Mix
Characteristics: Promotes Strategic Action
Output: A new technique that provides TURF-like results but works better to facilitate the modeling of optimal product mix strategies.
Used Primarily For: Advertising
Characteristics: Controlled Testing
Output: An online perception meter measures the moment-to-moment impact of video ads, replacing traditional audience meters used in large central location testing environments.
Used Primarily For: Product Design
Characteristics: Visual and Realistic
Output: The Socratic ProductExhibitor delivers a product demonstration via the Web with the most detailed information possible, yet without overloading the respondent with minutiae.
Used Primarily For: Information Access and Data Management
Characteristics: Visual, Easy to Share
Output: While some argue that the top benefit of Web-based surveying has been to lower research costs, more decision-makers now say its greatest attribute is the speed with which the Web can deliver results.
Used Primarily For: Knowledge Management, Searchable Research Archive
Characteristics: Real-time Access to Historical Corporate Knowledge
Output: Within a given year Socratic might conduct hundreds of custom research projects for its clients. Often, teams in some parts of an organization are not aware of the research generated by other product teams, or of the research corporate groups are conducting.
Used Primarily For: Product Packaging
Characteristics: Shelf Impact
Output: Similar to a traditional tachistoscope, the Web-based Socratic Te-Scope allows short, controlled views of ads, packaging designs, shelf-sets and other consumer packaged goods (CPG).
Used Primarily For: Design Development
Characteristics: Perceptual Precision
Output: The Socratic VisualDifferentiator is used for screening and grouping numerous design concepts based on similarity or dissimilarity.
Used Primarily For: Design Testing
Characteristics: Hyper Experiential
Output: The first major hurdle in testing retail environments is the demonstration of concepts and processes through which customers must interact with the brand.
Used Primarily For: Evaluation and Development
Characteristics: Lifelike Simulation
Output: The concept of packaging has expanded to include the full environment in which purchase decisions are made and/or products are consumed.
Used Primarily For: Qualitative Feedback, Discovery
Characteristics: Ideation, Hypothesis Generation
Output: Used as alternatives to physical focus groups, Web Boards are ideal for hard-to-reach or geographically dispersed targets.
| || |