The objective of any communication plan is to ensure the intended benefits are being communicated to the intended key targets in the most compelling way.

This is easier planned than executed.  Research allows brands to experiment and test messaging before committing expensive time and resources to launching a communications effort.

Socratic has decades of experiences helping brands develop and fine-tune their communications plans.

Socratic’s tools will pinpoint specific elements of messaging where consumers engage or disengage.  We can evaluate video, web pages, mobile apps, email, direct mail, static media, or any other messaging formats that brands use to engage consumers.

Our research methodologies and advanced statistics identify what direct and indirect messages consumers take away from proposed messaging and the reasons why.

The right research partner is critical in ensuring the best version of a marketing message is getting through to the desired audience.