Insights for tomorrow’s growth

2021 Market Research Planning


Calibrate your existing research or begin building critical insights to support growth next year.

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Audiences have changed.  The drivers and sentiments associated with buying decisions have new influental factors as a result of the pandemic. 


Economic headwinds are here. New challenges related to consumer journeys and the competitive landscape have changed for many organizations creating both opportunities and a need for better guidance.


2021 planning has started. Organizations should strongly consider updating their existing research then begin building new insights to create relevant and purposeful data for the next year and beyond.

Where we can help with Market Research Planning

Socratic can help assess and build a research plan to deliver critical insights.


Our methodologies and technology provide a fast and efficient process to review and update existing insights objectively.


Uncover new insights by getting a review of the data and findings quickly. 


Obtain fresh perspectives on new opportunities for guidance and support of strategic decisions.

Update Existing Research

  • Evaluate and reset existing research through an objective review.


  • Identify the areas of additional research needs to capture new behaviors and sentiments.


  • Quickly understand how your benchmarks have changed this year.

Immediate Research

  • Implement research quickly that can help deliver critical insights for upcoming planning.


  • Launch new tracking and audience surveys to build new benchmarks.


  • Assess your brand and evaluate the competitive landscape for current consumer sentiments.

Research Planning

  • Build a priority list of research needs focusing on how your brand, audiences, and sentiments have shifted.


  • Investigate the areas of need for existing services and uncover pain points related to customer experience.


  • Align your messaging and positioning with new influencers and drivers of consumer decision making.

White Space Opportinities

  • Evaluate competitive entries and exits in your sector and how the audiences are responding.


  • Learn where niche or new audiences are and how you can use them as a growth engine.


  • Determine new segments for activation or build deeper connections with existing groups.

Using an inclusive approach with clients ensures the projects are well-designed and productive from start to finish

Socratic has been recognized as thought leaders and valued advisors in many sectors including:

Financial Services

Consumer Products




of Experience
Research Projects
Average Per Client Annually
Companies and Organizations
we have worked with since 2010
Are Ranked on Fortune 100

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You can give us a call 415-430-2200. Or you can fill out the info below, and we will follow up with you.  

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