RESEARCH SOLUTIONS FOR BETTER INSIGHTS TO INNOVATION AND GROWTH
Socratic works with technology companies on all phases from idea creation to screening, development, testing, and post-launch optimization. The ability to identify, synthesize and deliver the insights that influence strategy and lead to better products.
- Socratic’s concept testing brings MVP and proof of concepts to audiences for needed feedback in development process (Reference) (Video)
- Quick Turn Concept Testing Program for budget-friendly & fast turnaround testing (Reference)
- Online Concept Dashboard creates institutional memory on concept testing efforts and builds benchmarks to concept performance (Video)
- Socratic ProductExhibitor SM helps consumer’s visualize products from a 360° standpoint and allows for a flexible feedback loop (Video)
- Socratic Concept Highlighter SM isolates concept drivers & barriers by bringing the concept attributes to be found (Video)
- Conjoint, Adaptive Conjoint, Discrete Choice will identify combinations of features & levels that optimize an offering (Reference)
- Menu-based conjoint & Socratic Configurator Analysis SM provide context, and interaction in a natural choice-based exercise (Demo) (Case Study)
Pinpoint the specific elements of a message where your capture the audience. Evaluating video, web pages, mobile apps, email, direct mail, training materials, or any external communications used to engage the public. Our research methodologies and text science analytics can identify what direct and indirect messages are well received or distract and the reasons why.
- TURF & Socratic NCURA SM to identify the combination of messages & promotional ideas that maximizes interest to the broadest audience (Video)
- Socratic Perceptometer SM will deliver analytics on the viewers perception of your video or commercial and what visual and messaging is found compelling (Video)
- Socratic Collage Builder SM takes your visuals and images and will identify the combination that is effective and engaging to the target audience (Video)
- Multi-Response MaxDiff to prioritize lists of messages & promotional ideas (Reference)
Strategy is about setting direction and keeping your brand and growth ahead of the competition. Socratic has the toolset and research approaches to more effectively understand how consumers feel about the marketplace and your brand. Build your future on the data supported insights that are cultivated from the audiences and segments you wish to engage.
- Socratic Brand Power Rating TM to assess overall strength of brand in a competitive context (Reference)
- Socratic Brand Mapping to understand how the brand is perceive and where the brand stands relative to the competition (Video)
- Video & audio capture within surveys to allow customers to more naturally tell stories about their brand experiences (Video)
- Advanced Text Science that uses AI & machine-learning algorithms to 1) reveal dominant themes in unstructured, open-end datasets, and 2) to reveal the relative importance of words and their strength of association based on language context.
- Bayesian Driver Modeling to identify the words & phrases in brand stories that are tied to desired outcomes (e.g., top-of-mind visit intent, recommendations).
Socratic can establish and manage branded communities to collect regular feedback through online quantitative & qualitative feedback via focused learning labs (e.g., taking an idea from creation through concept development) or more general & varied topics (e.g., concept testing, reactions to promotions, brand perceptions, etc.).
- To date, Socratic has built over 300 custom panels & communities
- Our internal development staff builds custom features & functionality to meet the unique needs of each client
- Our systems are scalable & meet the most stringent security & reliability requirements set by our financial services clients
INNOVATIVE COMPANIES WORLDWIDE LOOK TO SOCRATIC FOR RESEARCH PARTNERSHIPS
We are proud to be client-partners with many technology companies who are leaders in their industry.
Target Audiences For Technology
- Business Decision-Makers (e.g., CIO, CTO)
- IT Manager/Director/VP
- IT Security Manager/Dir/VP/CISO
- IT Risk & Compliance
- Network Manager/Director/VP
- Enterprise Architect
- Software Development roles
- Ecosystem Partners (provides services / solutions for IoT)
- IT Implementers (Staff IT role that supports: DBAs, business intel, systems analysis, infrastructure planning, admin of systems, hosting, networks, help-desk and end-user support
- Financial Services
- IT (compliance, hardware, security, VAR)
- Company Size
- Annual Revenue
- Type (for-profit, government, non-profit)
- Consumer Targets (e.g., young & tech forward, gamers, any marketing segment with 15%+ incidence)
- Mobile Device (e.g., mobile phone features, mobile phone plan, smartphone brand, OS, mobile carrier)
Send Us A Message If You Would Like To Find Out More About How We Can Help You With Your Research Needs.