RESEARCH SOLUTIONS FOR BETTER INSIGHTS TO  INNOVATION AND GROWTH

PRODUCT

DEVELOPMENT

Socratic works with technology companies on all phases from idea creation to screening, development, testing, and post-launch optimization. The ability to identify, synthesize and deliver the insights that influence strategy and lead to better products.

  • Socratic’s concept testing brings MVP and proof of concepts to audiences for needed feedback in development process (Reference) (Video)
  • Quick Turn Concept Testing Program for budget-friendly & fast turnaround testing (Reference)
  • Online Concept Dashboard creates institutional memory on concept testing efforts and builds benchmarks to concept performance (Video)
  • Socratic ProductExhibitor SM helps consumer’s visualize products from a 360° standpoint and allows for a flexible feedback loop  (Video) 
  • Socratic Concept Highlighter SM isolates concept drivers & barriers by bringing the concept attributes to be found (Video)
  • Conjoint, Adaptive Conjoint, Discrete Choice will identify combinations of features & levels that optimize an offering (Reference)
  • Menu-based conjoint & Socratic Configurator Analysis SM provide context, and interaction in a natural choice-based exercise (Demo)  (Case Study)

MESSAGE

TESTING

Pinpoint the specific elements of a message where your capture the audience. Evaluating video, web pages, mobile apps, email, direct mail, training materials, or any external communications used to engage the public. Our research methodologies and text science analytics can identify what direct and indirect messages are well received or distract and the reasons why.

  • TURF & Socratic NCURA SM to identify the combination of messages & promotional ideas that maximizes interest to the broadest audience (Video) 
  • Socratic Perceptometer SM will deliver analytics on the viewers perception of your video or commercial and what visual and messaging is found compelling (Video)
  • Socratic Collage Builder SM takes your visuals and images and will identify the combination that is effective and engaging to the target audience (Video)
  • Multi-Response MaxDiff to prioritize lists of messages & promotional ideas (Reference)

BRAND HEALTH

& STRATEGY

Strategy is about setting direction and keeping your brand and growth ahead of the competition.   Socratic has the toolset and research approaches to more effectively understand how consumers feel about the marketplace and your brand.  Build your future on the data supported insights that are cultivated from the audiences and segments you wish to engage.

  • Socratic Brand Power Rating TM to assess overall strength of brand in a competitive context (Reference)
  • Socratic Brand Mapping to understand how the brand is perceive and where the brand stands relative to the competition (Video) 
  • Video & audio capture within surveys to allow customers to more naturally tell stories about their brand experiences (Video) 
  • Advanced Text Science that uses AI & machine-learning algorithms to 1) reveal dominant themes in unstructured, open-end datasets, and 2) to reveal the relative importance of words and their strength of association based on language context.
  •  Bayesian Driver Modeling to identify the words & phrases in brand stories that are tied to desired outcomes (e.g., top-of-mind visit intent, recommendations). 

CUSTOMER

ADVISORY COMMUNITIES

Socratic can establish and manage branded communities to collect regular feedback through online quantitative & qualitative feedback via focused learning labs (e.g., taking an idea from creation through concept development) or more general & varied topics (e.g., concept testing, reactions to promotions, brand perceptions, etc.).

  • To date, Socratic has built over 300 custom panels & communities 
  • Our internal development staff builds custom features & functionality to meet the unique needs of each client
  • Our systems are scalable & meet the most stringent security & reliability requirements set by our financial services clients

CASE

STUDIES

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Adaptive Conjoint Modeling

Uber aligns the benefits of reward programs

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Hybrid Research

Elastic’s Quantitative and Qualitative research found untapped benefits

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Discrete Choice Modeling

Increasing HP’s market share in 2 countries

INNOVATIVE COMPANIES WORLDWIDE LOOK TO SOCRATIC FOR RESEARCH PARTNERSHIPS

We are proud to be client-partners with many technology companies who are leaders in their industry.

30
Years of Experience
13
Research Projects
Average Per Client
172
Companies
since 2010
50
Ranked on Fortune 500

Target Audiences For Technology

Job Titles:

  • Business Decision-Makers (e.g., CIO, CTO)
  • IT Manager/Director/VP
  • IT Security Manager/Dir/VP/CISO
  • IT Risk & Compliance
  • Network Manager/Director/VP
  • Enterprise Architect
  • Software Development roles
  • Ecosystem Partners (provides services / solutions for IoT)
  • IT Implementers (Staff IT role that supports: DBAs, business intel, systems analysis, infrastructure planning, admin of systems, hosting, networks, help-desk and end-user support

Technology Industry Sectors:

  • E-Commerce
  • Electronics
  • Engineering
  • Financial Services
  • Gaming
  • Healthcare
  • Hospitality
  • IT (compliance, hardware, security, VAR)
  • Manufacturing
  • Telecommunications

Demographic Targeting:

  • Company Size
  • Annual Revenue
  • Type (for-profit, government, non-profit)
  • Consumer Targets (e.g., young & tech forward, gamers, any marketing segment with 15%+ incidence)
  • Mobile Device (e.g., mobile phone features, mobile phone plan, smartphone brand, OS, mobile carrier)

Want

To Learn

More?

Send Us A Message If You Would Like To Find Out More About How We Can Help You With Your Research Needs.

Setting Insights Higher

Socratic Technologies is a research-based consultancy that drives strategy and lifts brands. We believer in delivering high-touch client experiences as a cornerstone to providing irreplaceable value.

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