A COMPLETE RANGE OF RESEARCH SOLUTIONS FOR THE RESTAURANT AND HOSPITALITY INDUSTRY
Socratic delivers insights needed for restaurant strategy and can improve brand equity with unique approaches and a full range of research services.
New Item Screening
Screen new menu items to eliminate the ideas with limited consumer interest and identify the ideas that can drive traffic and minimize cannibalization of existing items.
- Quick Turn Concept Testing Program for budget-friendly & fast turnaround testing (Reference) (Video)
- Online Concept Dashboard to create institutional memory on concept testing and to build decision-making benchmarks (Video)
- Socratic ProductExhibitor SM to help consumer visualize new menu items & offerings (Video)
Menu Optimization
Concept testing and choice-based designs to identify the menu items that are most likely to drive incremental traffic as regular menu items and seasonal / promotional items.
- Socratic’s approach to concept testing gives flexibility to test almost any asset, concept, and visual (Reference) (Video)
- Socratic Concept Highlighter SM to isolate concept drivers & barriers (Video)
- Conjoint, Adaptive Conjoint, Discrete Choice to identify combinations of features & levels that optimize an offering (Reference)
- TURF & Socratic NCURA SM to identify the combination of menu items & ingredients that maximizes interest to the broadest audience (Video)
- Multi-Response MaxDiff to prioritize lists of menu items & ingredients (Reference)
Menu / Menu Board Design
Evaluate menu & menu board designs that promote upsell, cross-sell, and high margin items.
- Menu-based conjoint & Socratic Configurator Analysis SM to provide context, visualization, and interaction in a more natural choice-based exercise (Video)
- 360⁰ environments as another option to provide context, visualization, and interaction (Video)
- Experimental design & Socratic Concept Highlighter SM exercises to measure the impact of changes to interest and ordering preferences (Video)
Messaging & Promotion Testing
Concept testing to identify promotions that have the highest potential to drive traffic.
- Quick Turn Concept Testing Program for budget-friendly & fast turnaround testing (Reference) (Video)
- TURF & Socratic NCURA SM to identify the combination of messages & promotional ideas that maximizes interest to the broadest audience (Video)
- Multi-Response MaxDiff to prioritize lists of messages & promotional ideas (Reference)
Customer Experience
Customer experiences are the foundation to brand opinions, which in turn lead to action outcomes. Socratic offers unique approaches to eliciting customer experience stories. Socratic then applies Advanced Text Science & Modeling to identify the brand experiences that best drive positive branding moments.
- Video & Audio capture within surveys to allow customers to more naturally tell stories about their brand experiences (Video)
- Advanced Text Science that uses AI & machine-learning algorithms to:
- reveal dominant themes in unstructured, open-end datasets
- identify the relative importance of words and their strength of association based on language context.
- Bayesian Driver Modeling to identify the words & phrases in brand stories that are tied to desired outcomes (e.g., top-of-mind visit intent, recommendations).
Customer Communities
Socratic builds branded communities to support regular feedback through online quantitative & qualitative feedback on focused learning labs (e.g., taking an idea from creation through concept development) or more general & varied topics (e.g., reactions to promotions, menus, new item screening, etc.).
- To date, Socratic has built over 300 custom panels & communities
- Our internal development staff builds custom features & functionality to meet the unique needs of each client
- Our systems are scalable & meet the most stringent security & reliability requirements set by our financial services clients
Brand Health Tracking
Socratic offers a unique enhancement on brand health evaluation & tracking. Whereas traditional brand tracking programs take a snapshot of the current marketplace and associated metrics, Socratic’s approach creates a strategy loop that informs positioning opportunities and long-term strategy.
- Socratic Brand Power Rating TM to assess overall strength of brand in a competitive context (Reference)
- Socratic Brand Mapping to understand how the brand is perceive and where the brand stands relative to the competition (Video)
- Combination of Advanced Text Science & Bayesian Driver Modeling to collect qualitative-type feedback on brand perceptions and most-desired benefits. Our advanced approaches to text analytics and modeling then reveal the white-space positioning opportunities that:
- identify benefits that brands are not currently focused
- find the benefits that drive desired outcomes (e.g., top-of-mind visit intent, recommendations)
WE PARTNER WITH MANY LEADING RESTAURANT AND HOSPITALITY BRANDS
We are proud to be client-partners with many brands in the restaurant and hospitality industry. Socratic has been recognized as thought leaders and valued advisors in many of the industry sectors including.
Dine In Restaurants
Fast Casual Dining
Quick Service Restaurants
Hotel Chains
Restaurant and Hospitality Management Groups
RELEVENT AND MEANINGFUL RESEARCH THAT DIRECTLY INFLUENCES STRATEGY AND DECISION-MAKING
Using insights from our research creates confidence in the strategy by using customer feedback to influence decision-making.
CASE STUDIES
Read About Real Examples
Of Our Solutions
Case Study: Darden Loyalty Communities
Learn how Socratic builds and manages loyalty communities for several of Darden’s leading restaurant brands to gain insights and conduct research.
Case Study: Innovate Chick-fil-A's Menu
Using Socratic’s Configurator Analysis℠ Chick-fil-A identified variations on its chargrilled chicken sandwiches for menu optimization.
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Setting Insights Higher
Socratic Technologies is a research-based consultancy that drives strategy and lifts brands. We believer in delivering high-touch client experiences as a cornerstone to providing irreplaceable value.
