INSIGHTS FOR BETTER CUSTOMER ENGAGEMENT FOR FINANCIAL SERVICES

Socratic delivers data supported insights into customer’s interests and perceptions that support the strategy of better engagement and improved customer experience.

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Brand Health & Strategy

To understand how consumers feel about the marketplace and your brand, Socratic has developed unique tools and approaches that can deliver deeper motivations and perceptions of clients.  This leads to better strategic decisions about the brand and messaging.

  • Socratic Brand Power Rating TM to assess overall strength of brand in a competitive context (Reference)
  • Socratic Brand Mapping to understand how the brand is perceive and where the brand stands relative to the competition (Video
  • Video & audio capture within surveys to allow customers to more naturally tell stories about their brand experiences (Video
  • Advanced Text Science that uses AI & machine-learning algorithms to 1) reveal dominant themes in unstructured, open-end datasets, and 2) to reveal the relative importance of words and their strength of association based on language context.
  •  Bayesian Driver Modeling to identify the words & phrases in brand stories that are tied to desired outcomes (e.g., top-of-mind visit intent, recommendations). 
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Messaging & Promotion Testing

Socratic’s tools will pinpoint specific elements of messaging where consumers engage or disengage. We can evaluate video, web pages, mobile apps, email, direct mail, static media, or any other messaging formats that brands use to engage consumers. Our research methodologies and advanced statistics identify what direct and indirect messages consumers take away from proposed messaging and the reasons why.

  • TURF & Socratic NCURA SM identifies the combination of messages & promotional ideas that maximizes interest to the broadest audience (Video
  • Socratic Perceptometer SM delivers a hyper detailed evaluation of any video communication so you can ensure the messaging and visuals are well received (Video)
  • Socratic Collage Builder SM takes your visuals and images and will identify the combination that is effective and engaging to the target audience (Video)
  • 360⁰ environments as another option to provide context, visualization, and interaction that can be done within an office, branch or kiosk  (Demo
  • Multi-Response MaxDiff to prioritize lists of messages & promotional ideas (Reference)
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Product Development

Socratic works in all innovation phases from idea creation to screening, development, testing, and post-launch optimization. We offer normative benchmark solutions and online dashboards to support on-going innovation programs.

  • For an overview to Socratic’s approach to concept testing (Reference) (Video)
  •  Quick Turn Concept Testing Program for budget-friendly & fast turnaround testing (Reference)
  •  Online Concept Dashboard to create institutional memory on concept testing and to build decision-making benchmarks (Video)
  •  Socratic ProductExhibitor SM to help consumer visualize new menu items & offerings  (Video
  • Socratic Concept Highlighter SM to isolate concept drivers & barriers (Video)
  • Conjoint, Adaptive Conjoint, Discrete Choice to identify combinations of features & levels that optimize an offering (Reference)
  • Menu-based conjoint & Socratic Configurator Analysis SM to provide context, visualization, and interaction in a more natural choice-based exercise (Demo)  (Case Study)
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Customer Experience

Customer experiences are the foundation to brand opinions, which in turn lead to action outcomes.  Socratic offers unique approaches to eliciting customer experience stories.  Socratic then applies Advanced Text Science & Modeling to identify the brand experiences that best drive positive branding moments.

  • Video & Audio capture within surveys to allow customers to more naturally tell stories about their brand experiences (Video
  • Advanced Text Science that uses AI & machine-learning algorithms to:
    1. reveal dominant themes in unstructured, open-end datasets
    2. identify the relative importance of words and their strength of association based on language context.
  • Bayesian Driver Modeling to identify the words & phrases in brand stories that are tied to desired outcomes (e.g., top-of-mind visit intent, recommendations).
gold supplier chase

Socratic is a JPMorgan Chase Gold Supplier 

LEARN MORE FROM OUR WHITE PAPERS ABOUT RESEARCH BENEFITS

Our white papers are designed to give a deeper perspective to the benefits and opportunities research efforts can deliver to an organization.

GET THE MOST FROM YOUR CONCEPT TESTING PROGRAM

 

Find the best options that your customers will respond to through better insights

Brand Power WP cover

UNDERSTAND & MAXIMIZE YOUR BRAND STRENGTH

 

Using The Brand Power Rating Analytical Model

REAL WORLD RESEARCH EXAMPLES IN ACTION 

Across industries and sectors, Socratic’s client-partners have improved their strategy and business success as a result of their research efforts.

We are proud to be client-partners with leading financial organizations worldwide. Socratic has been a valued advisor in many of the industry sectors including.

Banks and Credit Unions

Investment and Retirement Services

Insurance Providers

Credit Card Issuers

30
Years
of Experience
13
Research Projects
Average Per Client
172
Companies and Organizations
we have worked with since 2010
50
Are Ranked on Fortune 500

Setting Insights Higher

Socratic Technologies is a research-based consultancy that drives strategy and lifts brands. We believer in delivering high-touch client experiences as a cornerstone to providing irreplaceable value.

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Send Us A Message If You Would Like To Find Out More About How We Can Help You With Your Research Needs.

Address

245 N. Main Street
Sebastopol, CA 95472 USA

Telephone

415-430-2200