INSIGHTS FOR BETTER CUSTOMER ENGAGEMENT FOR FINANCIAL SERVICES
Socratic delivers data supported insights into customer’s interests and perceptions that support the strategy of better engagement and improved customer experience.
Brand Health & Strategy
To understand how consumers feel about the marketplace and your brand, Socratic has developed unique tools and approaches that can deliver deeper motivations and perceptions of clients. This leads to better strategic decisions about the brand and messaging.
- Socratic Brand Power Rating TM to assess overall strength of brand in a competitive context (Reference)
- Socratic Brand Mapping to understand how the brand is perceive and where the brand stands relative to the competition (Video)
- Video & audio capture within surveys to allow customers to more naturally tell stories about their brand experiences (Video)
- Advanced Text Science that uses AI & machine-learning algorithms to 1) reveal dominant themes in unstructured, open-end datasets, and 2) to reveal the relative importance of words and their strength of association based on language context.
- Bayesian Driver Modeling to identify the words & phrases in brand stories that are tied to desired outcomes (e.g., top-of-mind visit intent, recommendations).
Messaging & Promotion Testing
Socratic’s tools will pinpoint specific elements of messaging where consumers engage or disengage. We can evaluate video, web pages, mobile apps, email, direct mail, static media, or any other messaging formats that brands use to engage consumers. Our research methodologies and advanced statistics identify what direct and indirect messages consumers take away from proposed messaging and the reasons why.
- TURF & Socratic NCURA SM identifies the combination of messages & promotional ideas that maximizes interest to the broadest audience (Video)
- Socratic Perceptometer SM delivers a hyper detailed evaluation of any video communication so you can ensure the messaging and visuals are well received (Video)
- Socratic Collage Builder SM takes your visuals and images and will identify the combination that is effective and engaging to the target audience (Video)
- 360⁰ environments as another option to provide context, visualization, and interaction that can be done within an office, branch or kiosk (Demo)
- Multi-Response MaxDiff to prioritize lists of messages & promotional ideas (Reference)
Product Development
Socratic works in all innovation phases from idea creation to screening, development, testing, and post-launch optimization. We offer normative benchmark solutions and online dashboards to support on-going innovation programs.
- For an overview to Socratic’s approach to concept testing (Reference) (Video)
- Quick Turn Concept Testing Program for budget-friendly & fast turnaround testing (Reference)
- Online Concept Dashboard to create institutional memory on concept testing and to build decision-making benchmarks (Video)
- Socratic ProductExhibitor SM to help consumer visualize new menu items & offerings (Video)
- Socratic Concept Highlighter SM to isolate concept drivers & barriers (Video)
- Conjoint, Adaptive Conjoint, Discrete Choice to identify combinations of features & levels that optimize an offering (Reference)
- Menu-based conjoint & Socratic Configurator Analysis SM to provide context, visualization, and interaction in a more natural choice-based exercise (Demo) (Case Study)
Customer Experience
Customer experiences are the foundation to brand opinions, which in turn lead to action outcomes. Socratic offers unique approaches to eliciting customer experience stories. Socratic then applies Advanced Text Science & Modeling to identify the brand experiences that best drive positive branding moments.
- Video & Audio capture within surveys to allow customers to more naturally tell stories about their brand experiences (Video)
- Advanced Text Science that uses AI & machine-learning algorithms to:
- reveal dominant themes in unstructured, open-end datasets
- identify the relative importance of words and their strength of association based on language context.
- Bayesian Driver Modeling to identify the words & phrases in brand stories that are tied to desired outcomes (e.g., top-of-mind visit intent, recommendations).
Socratic is a JPMorgan Chase Gold Supplier
REAL WORLD RESEARCH EXAMPLES IN ACTION
Across industries and sectors, Socratic’s client-partners have improved their strategy and business success as a result of their research efforts.
Setting Insights Higher
Socratic Technologies is a research-based consultancy that drives strategy and lifts brands. We believer in delivering high-touch client experiences as a cornerstone to providing irreplaceable value.
