LEARN HOW WE HELP CONSUMER PRODUCTS WORLDWIDE
Socratic works in all innovation phases from idea creation to screening, development, testing, and post-launch optimization. We offer normative benchmark solutions and online dashboards to support on-going innovation programs.
- For an overview to Socratic’s approach to concept testing (Reference) (Video)
- Quick Turn Concept Testing Program for budget-friendly & fast turnaround testing (Reference)
- Online Concept Dashboard to create institutional memory on concept testing and to build decision-making benchmarks (Video)
- Socratic ProductExhibitor SM to help consumer visualize new menu items & offerings (Video)
- Socratic Concept Highlighter SM to isolate concept drivers & barriers (Video)
- Conjoint, Adaptive Conjoint, Discrete Choice to identify combinations of features & levels that optimize an offering (Reference)
- Menu-based conjoint & Socratic Configurator Analysis SM to provide context, visualization, and interaction in a more natural choice-based exercise (Demo) (Case Study)
Messaging & Promotion Testing
Socratic’s tools will pinpoint specific elements of messaging where consumers engage or disengage. We can evaluate video, web pages, mobile apps, email, direct mail, static media, or any other messaging formats that brands use to engage consumers. Our research methodologies and advanced statistics identify what direct and indirect messages consumers take away from proposed messaging and the reasons why.
- TURF & Socratic NCURA SM to identify the combination of messages & promotional ideas that maximizes interest to the broadest audience (Video)
- Socratic Perceptometer SM (Video)
- Socratic Collage Builder SM (Video)
- 360⁰ environments as another option to provide context, visualization, and interaction (Demo)
- Multi-Response MaxDiff to prioritize lists of messages & promotional ideas (Reference)
Brand Health & Strategy
Strategy is about setting direction. Socratic has developed its toolset and research approaches to more effectively understand how consumers feel about the marketplace and your brand.
- Socratic Brand Power Rating TM to assess overall strength of brand in a competitive context (Reference)
- Socratic Brand Mapping to understand how the brand is perceive and where the brand stands relative to the competition (Video)
- Video & audio capture within surveys to allow customers to more naturally tell stories about their brand experiences (Video)
- Advanced Text Science that uses AI & machine-learning algorithms to 1) reveal dominant themes in unstructured, open-end datasets, and 2) to reveal the relative importance of words and their strength of association based on language context.
- Bayesian Driver Modeling to identify the words & phrases in brand stories that are tied to desired outcomes (e.g., top-of-mind visit intent, recommendations).
Socratic builds branded communities to support regular feedback through online quantitative & qualitative feedback on focused learning labs (e.g., taking an idea from creation through concept development) or more general & varied topics (e.g., concept testing, reactions to promotions, brand perceptions, etc.).
- To date, Socratic has built over 300 custom panels & communities
- Our internal development staff builds custom features & functionality to meet the unique needs of each client
- Our systems are scalable & meet the most stringent security & reliability requirements set by our financial services clients
WE PARTNER WITH MANY LEADING CONSUMER BRANDS
We are proud to be client-partners with many consumer brands who are leaders in their industry.
Socratic is recognized as thought leaders and valued advisors in many sectors including:
Charities & Non-Profits
Restaurant and Hospitality
RELEVENT AND MEANINGFUL RESEARCH THAT DIRECTLY INFLUENCES STRATEGY AND DECISION-MAKING
Read About Real Examples
Of Our Solutions
Case Study: HP CISS Printers In U.S. And Brazil
Learn how Socratic worked with HP to increase their market share on their continuous ink supply system printers.
Case Study: Innovate Chick-fil-A's Menu
Using Socratic’s Configurator Analysis℠ Chick-fil-A identified variations on its chargrilled chicken sandwiches for menu optimization.
Send Us A Message If You Would Like To Find Out More About How We Can Help You With Your Research Needs.