https://www8.hp.com/us/en/hp-information.html
https://www.statista.com/statistics/274447/hewlett-packards-net-revenue-from-the-imaging-and-printing-group-since-2008/
HP’s vision is to create technology that makes life better for everyone, everywhere — every person, every organization, and every community around the globe.
HP partnered with Socratic to inform its acquisition strategies for its emerging line of CISS (continuous ink supply system) printers in the U.S. and Brazil.
Specifically, HP wanted to better understand the tradeoffs consumers make when purchasing CISS printers versus other printers. Additionally, HP wanted to gather feedback on the potential impact that CISS printer could have on anticipated printing volume.
Since the choice exercise asked consumers to tradeoff on different printer types, the modeling showed the substitutability & cannibalization of CISS printers compared to HP’s existing inkjet and laser printers.
Socratic’s research showed HP how to increase market penetration for an emerging printer product line.
The insights emerging from this choice modeling exercise revealed the path for HP to maximize CISS printer sales over competitors while minimizing cannibalization with HP’s existing product lines.
HP’s revenue from printers and copiers in the U.S. alone was $20 billion in 2019 and is one of the two main business segments of HP Inc. worldwide.
https://www8.hp.com/us/en/hp-information.html
https://www.statista.com/statistics/274447/hewlett-packards-net-revenue-from-the-imaging-and-printing-group-since-2008/
