Get To Know

SOCRATIC TECHNOLOGIES

Yu-jay Harris

Vice President of Client Growth and Sales

Started At Socratic: 2019

My focus is on growing the company through new client acquisition, retention, and relationship management. I use my 15+ years of my brand and product marketing experience to bring a more consultative approach to building new client relationships.

THE BEST PIECE OF ADVICE I'VE EVER BEEN GIVEN IS...

FOCUS ON WHAT YOU CAN CONTROL, DO YOUR BEST, AND LEAVE THE REST TO GOD..

IF YOU COULD BE ANYWHERE OTHER THAN HERE, RIGHT THIS MINUTE, WHERE WOULD YOU BE?

AT THE WORLD CUP FINALS.

WHO IS SOMEONE YOU ADMIRE, AND WHY?

MY MOM BECAUSE SHE’S RESILIENT AND GENUINELY LOVE PEOPLE.

WHAT ARE YOU HAPPIEST DOING, WHEN YOU’RE NOT WORKING?

BEING A DAD — DRIVING MY KIDS NUTS WITH MY LAME JOKES, DANCE, AND SILLINESS.

WHAT WOULD BE YOUR PERSONAL MOTTO?

IN AS MUCH AS POSSIBLE, LIVE AT PEACE WITH EVERYONE.

WHEN WORKING WITH CLIENTS, WHAT IS SOMETHING THAT SEEMS TO SURPRISE THEM WHEN CONDUCTING RESEARCH?

CLIENTS SEEM SURPRISED BY THE FACT THAT THERE ARE IN FACT BETTER WAYS TO DO RESEARCH. MANY ARE AWARE OF NEW CAPABILITIES, LIKE TEXT SCIENCES, BUT HAVEN’T TRIED THEM TO UNDERSTAND THE VALUE ADD.

WHAT DO YOU THINK WILL BE THE BIGGEST INNOVATION IN MARKET RESEARCH IN THE NEXT YEAR?

USING VIRTUAL REALITY WITH NEUROSCIENCE TO DIVE DEEPER INTO CUSTOMERS’ MINDS.

WHICH INDUSTRY/SECTOR HAVE YOU SEEN BENEFIT THE GREATEST FROM MARKET RESEARCH?

AS A FORMER BRAND MANAGER WITH EXPERIENCING WORKING AT A FEW MAJOR CONSUMER PACKAGED GOOD COMPANIES, I THINK CPG BRANDS GET THE GREATEST VALUE FROM MARKET RESEARCH BECAUSE OF THEIR RELENTLESS FOCUS ON UNDERSTANDING CONSUMERS CHANGING TASTE PREFERENCES.

MY FAVORITE WORD IN THE ENGLISH LANGUAGE IS...

FAITH.

BECAUSE IT MEANS TRUSTING WHAT YOU CAN NOT SEE YET.

IF WE WENT TO HAPPY HOUR, WHAT WOULD YOU ORDER?

A GLASS OF RED WINE.

WHAT $100 PURCHASE OR LESS HAS MOST POSITIVELY IMPACTED YOUR LIFE IN THE LAST YEAR?

MY SUBSCRIPTION TO BLINKIST FOR $79.