ENGAGE
Consumers must be able to understand an idea to fairly evaluate it. They must also be offered the right feedback tools beyond standard questions-and-answers to provide quality feedback.
VISUALIZATION, CONTEXTUALIZATION & INTERACTION
Simple to explain concepts may be presented as storyboards. However, more difficult to explain concepts may require narrated videos or interactive environments.
CUSTOMIZED CONCEPT ENVIRONMENTS
Context helps research respondents better connect with ideas before they evaluate them. For example, placing concepts in the context of in-store / retail environments, menu boards for restaurants, virtual mailboxes for direct mail testing, web pages for UX, and mobile screens for app evaluations.
INTERACTIVE MEASUREMENT
Socratic offers 30 years of experience in diagnostic concept measurement through online tools like Socratic Concept HighlighterSM, Socratic PerceptometerSM, Socratic CollageBuilderSM, Socratic Te-ScopeSM, and more.
The interactive nature of these survey tools fosters engagement. Ultimately leading to more comprehensive and valuable data and insights.
BETTER OPEN-END FEEDBACK
Deeper insights starts by allowing consumers to express themselves in natural conversation (not rating scales). Socratic recommends including audio or video capture as an option for respondents to provide open-end feedback.
This approach can be a valuable tool for companies striving to understand their customers on a more profound level, resulting in the ability to develop products and services while opting for knowledge-backed choices.