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case study

Developing and Managing Loyalty Panels
For Darden Restaurant Brands

overview

Darden’s family of restaurants features some of the most recognizable and successful brands in full-service dining. Darden owns and operate more than 1,800 restaurants and are proud to employ nearly 160,000 team members, making Darden one of the 50 largest private employers in America.

Socratic partners with Darden on several of their top restaurant brands to develop insights community of loyal patrons. Socratic has built and manages insights communities for Darden across a variety of topics.

The Solution

Create And Manage Loyalty Communities

Socratic developed unique communities for each brand that were tailored to address each restaurants needs. Community members were available to participate in surveys consisting of both Qualitative and Quantitative research that influenced various initiatives.

Panel Development And Recruitment

Using both loyalty programs and external recruitment, Socratic developed communities of patrons that are interested in participating in research efforts of the restaurant.

Insight Community Management And Tools

The creation of the branded website for the community and the community’s interface through understandable navigation and access to the surveys and incentives.

Research Design and Insight Management

Socratic’s graphics design team developed several ready-to-use marketing collateral by product line, industry verticals, and geographies.
The Outcomes

Fast Engagement With Loyal Diners For Insights and Feedback

Darden’s restaurants have been able to quickly engage and learn from their loyal communities in several ways: 

  • Quickly field concept tests with little or no additional programming needs
  • Reach out to specific patron targets for fast insights on targeted activities
  • Create a repository of insights about its loyal patron that can accessed at any time through Socratic Online
restaurant loyalty communities

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Setting Insights Higher
Socratic Technologies is a research-based consultancy that drives strategy and lifts brands. We believe in delivering high-touch client experiences as a cornerstone to providing irreplaceable value.
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