Case Study:

Developing and Managing Loyalty Panels

For Darden Restaurant Brands

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Overview

  

Darden’s family of restaurants features some of the most recognizable and successful brands in full-service dining. Darden owns and operate more than 1,800 restaurants and are proud to employ nearly 160,000 team members, making Darden one of the 50 largest private employers in America.

Socratic partners with Darden on several of their top restaurant brands to develop insights community of loyal patrons. Socratic has built and manages insights communities for Darden across a variety of topics.

The Solution

Create And Manage Loyalty Communities

  

Socratic developed unique communities for each brand that were tailored to address each restaurants needs. Community members were available to participate in surveys consisting of both Qualitative and Quantitative research that influenced various initiatives.

Using both loyalty programs and external recruitment, Socratic developed communities of patrons that are interested in participating in research efforts of the restaurant.

The creation of the branded website for the community and the community’s interface through understandable navigation and access to the surveys and incentives.

Socratic’s graphics design team developed several ready-to-use marketing collateral by product line, industry verticals, and geographies.

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The Outcomes

Fast Engagement With Loyal Diners For Insights and Feedback

  
Darden’s restaurants have been able to quickly engage and learn from their loyal communities in several ways: 

 

      • Quickly field concept tests with little or no additional programming needs
      • Reach out to specific patron targets for fast insights on targeted activities
      • Create a repository of insights about its loyal patron that can accessed at any time through Socratic Online

MANY RESTAURANTS  ARE PARTNER-CLIENTS

We are proud to have supported the restaurant industry with menu optimization & innovation research.  As partner with many of the most recognizable restaurant brands in the world, Socratic is a valued advisor to help all types of food service organizations including:

Dine In Restaurants

Fast Casual

Quick Service Restaurants

Drive Thru Restaurants

Restaurant Management Companies

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