Custom Concept Testing With Socratic

Find out how far your concept will go.

Concept research that aligns the goals with right research methods and tools.

Build a set of insights that answers all the questions before the launch

Validate & Uncover Your Concepts Full Potential

Get the critical data and guidance from perspective buyers regarding their thoughts and opinions regarding the concept and what influences their opinions.
Audience segmentation
Drivers and Perceptions
Value Assessment
Messaging & Advertising
Competitive Assessment
Feature Optimization

Custom Concept Research Process is a Supported Project

Our research professionals remain on each project from start to finish.

Consultative From The Start

Build and design the right survey approach that will deliver the insights needed for the strategy.

Use of both qualitative and quantitative research for deeper analysis of concepts

Survey Panel and Audience Management

Use your customer lists or use our services to curate an audience for your research.

We can test worldwide or in a specific location

Custom Presentation Services

Reporting that is custom designed with client’s branding so it is ready to be distributed and shared.

In house graphics team can produce presentations tailored to audiences and needs of the client.

Ongoing Support And Access

Socratic is available post project for consultation and support regarding data interpretation.

Retention of all project materials and information for future needs and updates.

Additional Research Options

Product lifecycle requires research from concept to a mature product. Our services can support the concept from all facets of a customer’s experience.

Creation of a research roadmap that can ensure the data needed for strategic decisions about pricing, messaging, audience segmentation, branding and market share are available from well designed research.

Transparency During Project

Clients have access to the survey design, tools, and performance of in-field responses in real-time.

Socratic Online gives you access to all data and tools to extract specific information whenever you need it.

Alignment of the Right Research Methods to Engage and Get the Needed Insights

Conjoint Analysis
Discrete Choice
TURF & NCURA
MaxDiff
Menu Based Conjoint & Configurator
CONJOINT ANALYSIS
Learn What Is Important

Conjoint analysis is a powerful tool to understand customers’ preferences. The conjoint analysis gives the information about how people choose the products and services and what they value in that product and services. The conjoint analysis presents people with choices and then analyzes their drivers of choice through a set of conjoint questions.
DISCRETE CHOICE
What Attributes To Combine

Conjoint analysis is a powerful tool to understand customers’ preferences. The conjoint analysis gives the information about how people choose the products and services and what they value in that product and services. The conjoint analysis presents people with choices and then analyzes their drivers of choice through a set of conjoint questions.
TURF & NCURA
Know A Concepts Appeal And Reach

TURF (Total Unduplicated Reach and Frequency) and NCURA (Non-Cannibalized Unduplicated Reach Analysis) help decide what combination of products or concepts to “shelf” together and the impact of trading out one variety for another. Learn which concepts are highly cannibalistic of each other in order to obtain maximum unduplicated reach.
Turf Analysis
MAXDIFF
Rank The Features And Options

MaxDiff Allows for deeper knowledge of what your audience finds important or most favorable in a set of options. Build the concept to have the must haves based on your buyers interests.
MENU BASED CONJOINT & CONFIGURATOR
Build Concepts That Closely Match Expectations

Configurator is a choice-based survey allowing respondents to “configure” a concept that best meets their needs. This method can be used for a number of business problems, including concept design, concept optimization and audience segmentation.
BUILD A RELATIONSHIP
The relationship does not end once deliverables are shared – we are committed to our shared success.

Socratic hosts insights roundtables with other insights professionals.

Provides you insights from our internal omnibus.

Shares findings from our research-on-research efforts.

We strive to be your preferred partner.

Click here to help us explore what irreplaceable value means to you.

The Concept Dashboard

Socratic’s Concept Dashboard allows for complete organization and reporting of your concept testing program.

Ready for Exceptional Insights?

Connect with us today to uncover the powerful possibilities for your marketing strategies.

We’ll reach out promptly to explore your research needs.
Setting Insights Higher
Socratic Technologies is a research-based consultancy that drives strategy and lifts brands. We believe in delivering high-touch client experiences as a cornerstone to providing irreplaceable value.
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