[vc_row full_width="stretch_row_content" full_height="yes" equal_height="yes" faster_parallax="standard" overflow="default" css=".vc_custom_1643148222064{padding-top: 140px !important;background: #b2b2b2 url(https://www.sotech.com/wp-content/uploads/2020/05/concept-testing-decisions-scaled-rain.jpg?id=8264) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}" el_id="services" padding_tablet="0px 30px 60px 30px" background_image_mobile="1544"][vc_column width="1/6" overflow="default" offset="vc_col-lg-2 vc_hidden-xs"][/vc_column][vc_column css_animation="fadeInRight" width="2/6" css=".vc_custom_1536934910014{padding-top: 0px !important;}"][vcj_heading style="style1" size="xxxl" animation_speed="2" animation_delay="0"]
[/vcj_heading][vcj_heading_simple content2="In Financial Services" alignment="left" color_text="#ffffff" weight="600" italic="" size="xxl" letter_spacing="10" animation_speed="2" animation_delay="0"][vcj_empty_space height="120px" height_tablet="60px"][vcj_text_block paragraph_whitespace="" line_height="55px"]Learn why concept testing is an important and critical research step to communicate with customers.[/vcj_text_block][/vc_column][vc_column css_animation="fadeInLeft" width="2/6" overflow="default" css=".vc_custom_1630006553815{padding-top: 90px !important;padding-bottom: 90px !important;padding-left: 100px !important;background-color: #ffffff !important;}" padding_tablet="70px 40px 70px 40px"][vcj_text_block paragraph_whitespace=""]Read the free Ebook here and learn how to get started.[/vcj_text_block][vcj_text_block paragraph_whitespace=""]
[/vcj_text_block][/vc_column][vc_column width="1/6" overflow="default" offset="vc_col-lg-2 vc_hidden-xs"][/vc_column][/vc_row][vc_row el_id="services"][vc_column overflow="default" css=".vc_custom_1630525081179{margin-top: 100px !important;}"][vcj_heading_simple content2="GET THE MOST FROM YOUR CONCEPT TESTING PROGRAM" color_text="#505050" italic="" size="xxl" animation_speed="2" animation_delay="0" margin="0px 0px 20px 0px"][vcj_heading_simple content2="Find the best options that your customers will respond to through better insights" color_text="#8d8d8d" weight="400" italic="" size="xl" animation_speed="2" animation_delay="0"][vcj_empty_space height="5px"][/vc_column][/vc_row][vc_row full_width="stretch_row_content" equal_height="yes" css_animation="left-to-right" overflow="default" css=".vc_custom_1630535797466{padding-left: 200px !important;}"][vc_column width="1/2" responsive_border="disabled" overflow="default" css=".vc_custom_1630516206066{padding-top: 70px !important;padding-bottom: 70px !important;}" padding_tablet="40px 0px 40px 0px"][vcj_icon_box icon="fa fa-graduation-cap" title="LEARN ABOUT CONCEPT TESTING" improved_responsiveness="1" style="style10" alignment="left" box_alignment="left" color_title="#505050" color_text="#8d8d8d" color_icon="#1e73be" color_text_hover="#505050" color_icon_hover="#1e73be" font_size="30px" icon_size="60px"]Get a better understanding of the purpose and benefits of conducting concept testing with your customers. Find out some of the different approaches and tools that can be used to improve your insights.
[/vcj_icon_box][vcj_empty_space height="50px"][vcj_icon_box icon="fa fa-search" title="IDENTIFY WHAT YOU NEED TO TEST" improved_responsiveness="1" style="style10" alignment="left" box_alignment="left" color_title="#505050" color_text="#8d8d8d" color_icon="#1e73be" color_text_hover="#505050" color_icon_hover="#1e73be" font_size="30px" icon_size="60px"]
No matter the engagement point, concept testing can reveal opportunities to improve the performance of your communications and messaging so they remember what you told them and more importantly, act upon the information.
[/vcj_icon_box][vcj_empty_space height="50px"][vcj_icon_box icon="fa fa-line-chart" title="HOW TO START YOUR TESTING" improved_responsiveness="1" style="style10" alignment="left" box_alignment="left" color_title="#505050" color_text="#8d8d8d" color_icon="#1e73be" color_text_hover="#505050" color_icon_hover="#1e73be" font_size="30px" icon_size="60px"]
Whether you have done some tests already or just starting out, we offer some steps to take to get started on concept testing. From the survey design to the final reporting and insights we highlight the key areas for a successful start.
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